Lids expanded its brick & mortar footprint with a new location at PIER 39 in the San Francisco market that opened on October 23. The new storefront is the retailer’s largest to date at nearly 7,000 square feet and its eighth location in San Francisco.

The store features two custom Lids stations, where shoppers can customize hats and jerseys, a Nike Zone, and gear from every major league and college.

“Our PIER 39 store will be a one-stop shop for all of the Bay Area’s favorite teams – and more,” said Tom Ripley, chairman and CEO of Lids. “We couldn’t be more excited to expand our footprint in San Francisco and to bring this state-of-the-art location to residents and visitors of all ages, in addition to adding 40 local jobs.”

Lids is the largest retailer of hats in North America, with over 28 million sold per year across their 1,200 locations.