Adidas has replaced Nike as the athletics sponsor of Florida A&M University.
Author: SGB Media
Puma Appoints Creative Director
Puma has appointed June Ambrose, Jay-Z and Missy Elliott’s longtime stylist, as the brand’s new creative director.
Accenture Holiday Shopping Survey: Most U.S. Shoppers Want Retailers To Close On Thanksgiving Day
Three-quarters (76 percent) of the more than 1,500 U.S. consumers surveyed said they want retailers to close on Thanksgiving Day, according to findings of the 14th annual Accenture Holiday Shopping Survey.
In-Store Holiday Traffic To Drop By 25 Percent, According To Sensormatic Solutions
Sensormatic Solutions’ annual ShopperTrak list predicts in-store traffic for the six weeks of the holiday season to be down between -2 percent and 25 percent year-over-year. Sensormatic said the typical holiday traffic peaks will flatten, with more days sharing importance throughout the season.
Hyperice To Sponsor English Premier League’s Tottenham Hotspur
Hyperice announced a multiyear partnership to be the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women.
Hudski Enters Bike Market With Sport-Utility Model
Hudski, a new bike brand based in Northern California, announced the launch of its Hudski Doggler, a lightweight rigid frame and fork design with three build options – City, Gravel, Mountain. Co-founders Will Hudson and Brian Syzkowny used their industrial design degrees and Syzkowny’s experience at Specialized to develop the frame, fork and handlebars to […]
Addaday Launches Adaptive Learning Technology Platform
Addaday launched its Adaptive Learning Technology platform which takes the guesswork out of wellness routines using a range of Bluetooth-enabled portable massage devices powered by its intelligent Addaday app. The Addaday app analyzes user input (such as location and intensity of pain, rate of perceived exertion, stress level, sleep quality, and pre-existing conditions) and collects […]
Levi Strauss Introduces Denim Buy-Back, Resale Program
Levi Strauss has launched SecondHand.levi.com, an online store that features secondhand clothing that will be sourced, in large part, from its customers.
Dakine Celebrates 25 Years Of Heli Series With Relaunch Of Original Heli Pack
Dakine celebrates its 25th Anniversary with an updated Heli Series collection. The first low-volume backpack designed for backcountry snowboarders and skiers to hit the market in 1996, the pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Dakine continues the tradition for 2020 with an updated fit, durability […]
Strafe Launches Jacket And Pant Featuring Schoeller’s Electrostatic-Spun Membrane
Schoeller continues to see interest in its electrostatic-spun membrane technology, Aerobrane, with the launch of Strafe’s Cham Jacket and Pant for Fall 2020. “We found the Schoeller aerobrane technology to be the perfect 3L fabric replacement for our new ski touring kit, which is intended to be used during high-intensity mountain activities. The material needed […]
Adidas Launches Football Collective
Adidas launched the Adidas Football Collective, a program designed to provide more access to sport and positively impact communities.
GoSun Launches Utensils That Fit In Your Wallet, Not The Ocean
Green Energy Company GoSun introduced its latest product called Flatware. Designed to target single-use plastic, Flatware ticks all the environmentally friendly boxes — it’s reusable, it’s portable, it’s durable. The design includes a full utensil set into the footprint of a credit card — 4mm thick and 3.3”x2” (LxW) when packed into its included carry […]
USTR To Investigate Vietnam’s Trade Policies, Practices
At the direction of President Trump, the Office of the U.S. Trade Representative (USTR) initiated an investigation into Vietnam’s acts, policies and practices related to the import and use of timber that is illegally harvested or traded and those that may contribute to the undervaluation of its currency and the resulting harm caused to U.S. commerce.
Nike Leads List Of World’s Most Marketed Brands
Nike derived $461.9 million in total sponsorship value from nearly 12,000 promoters and 5.56 billion social media engagements in the 12 months through August. 1 2020, topping SportsPro’s inaugural list of the World’s 50 Most Marketed Brands powered by Hookit.
Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common stock.
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