Author: Rob Steffens

Norrøna, the family-owned Norwegian apparel and gear manufacturer, launched its Tailored for Her women’s-specific ski and mountaineering gear for Fall 2023. The collection was tested in collaboration with Norrøna’s U.S. women’s ambassador team, including skier and mountain biker Delilah Cupp, trail runner and surfer Robin Vieira, trail runner and backcountry skier Hilary McCloy, and skier […]

Superfeet will commemorate the 40th anniversary of the Superfeet Green insole with a name change and redesigned packing, effective July 11, to make it easier for retail employees to recommend the right products and to provide clarity to customers on how each of its products can meet their needs. “For those who know and love […]

Norrøna added ten athletes to its ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are key to the brand’s extreme user testing process, which involves over 250 hours of in-field testing for all its products. “Our ambassadors are skiers, snowboarders, mountain bikers, trail runners, and all-around exemplary […]

Norrøna introduced its Fall 2023 collection, featuring the Tamok Gore-Tex Performance Shell Jacket and Bib, a collapsible ski bag and an assortment of women’s ski touring pieces. The company also expanded its Trollveggen line for mountain rescue team use in collaboration with the Norwegian alpine rescue team. “Pushing the limits of what’s possible in crafting […]

Norrøna teamed up with swiss watchmaker, Ulysse Nardin, to launch the limited-edition, sustainably built Diver Norrøna Arctic Night Watch. Timed with the release, Ulysse Nardin announced its partnership with Norwegian polar explorer and Norrøna ambassador Børge Ousland. The production run of 29 limited-edition watches will be sold with a Norrøna Arktis Gore-Tex Pro Jacket beginning November […]

Primus, the Swedish cooking equipment brand, commemorates its 130th anniversary with a collection of heritage logo gear with packaging that features original graphics from its earlier years. The limited run will become a collector’s edition. Primus was founded in a small blacksmith workshop in central Stockholm when F.W. Lindqvist and J.V. Svenson created the first […]

Superfeet launched two winter-specific insoles—Winter Comfort and Winter Comfort Thin. Winter Comfort insoles are designed for stability and comfort in comfort-fit boots and Winter Comfort Thin insoles feature a thinner profile insole for performance-fit boots. “A better fitting boot can make a world of difference for skiers and snowboards. It can mean being able to […]

Superfeet expanded its Personalized Fit Experience to include data-driven insole recommendations. Using lab-quality tools and biomechanic analytic software, Superfeet trained fit professionals, working in U.S. specialty retail stores, guide customers through the insole fit process and recommend custom-tailored insoles when the process is complete. “The structure of a human foot is as unique as a […]

Primus, the Swedish cooking equipment brand, introduced its Feed Zone collection, available in Spring 2023. Highlights include a compact stove, coffee and tea press and double-walled steel mug. The system packs into a rolltop bag that attaches to bike frames and handlebars or fits in panniers. “Meal bars and gels are fine, but why not […]

For SS23, Norrøna builds on its Falketind, Svalbard and Fjørå collections with sustainably produced additions for hiking, mountain biking and everyday wear. “Every new product Norrøna releases meets our standard of excellence of integrating innovative and sustainable materials, a technical and comfortable fit and uncompromising durability and functionality, all while following our design ethos of […]

Superfeet expanded its Adapt insole collection with its Adapt Hike Max Insoles designed for hiking and its patented Adaptive Comfort Technology to flex with the foot for comfort and efficient heel-to-toe turnover.  The Adapt Hike Max insoles are the first hike-specific insoles in the collection, which include Adapt Run Insoles and Adapt Run Max Insoles. […]

New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet, Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles, and Sport Active Cushion Insoles. Since 2020, Superfeet has worked with New Balance, under a licensing agreement, to expand the brand’s insole assortment to accommodate a wide range of user needs with […]

In partnership with Hammerhead, manufacturer of cycling technology and the Karoo 2 cycling computer, Suunto offers multisport athletes a solution to manage performance tracking, training efforts, and route finding.  Athletes and ride with Suunto watch and Karoo 2 cycling computer to run, swim and hike. The workouts on these devices are visible in the Suunto […]

Whether you follow a training program, structured intervals or race nutrition plan, SuuntoPlus Guides could help. Fourteen companies have built their features into all Suunto 9, 5 and 3 watches. A key benefit is the auto-sync of structured workouts and interval sessions from training and coaching platforms. Once a person’s coach has planned a session […]