Norrøna ambassadors are key to the brand’s extreme user testing process, which involves “over 250 hours of in-field testing for all its products, including beanies.”
“Our ambassadors are skiers, snowboarders, mountain bikers, trail runners, and all-around exemplary human beings who appreciate spending quality time in nature, pushing their limits and inspiring others to do the same,” said Jørgen Jørgensen, CEO and fourth-generation owner. “We welcome Owen, Mons, Darcy, Robin, Ren, and other new ambassadors to the Norrøna family and look forward to them playing an integral role in pushing our product development and brand forward.”
The new ambassadors are joining Torstein Horgmo, Chris Davenport, Delilah Cupp, and Nikolai Schirmer.
To read the complete list of ambassador athletes, go here.