Author: Obviouslee Marketing

Alta announced it had finalized its 2021 Elite Ambassador Team with Ryan Montgomery and Justin Grunewald. Throughout this year’s sponsorship, each of the 20 ambassador athletes will represent Altra at events and on social media, share their experiences and wear Altra footwear for training and competition. Montgomery is preparing for a 100-mile race while coaching […]

ReadyWise launched two new emergency backpacks, the Complete Emergency Backpack and the Ultimate Emergency Backpack. The launch provides additional options to its line of emergency preparedness kits. “In 2020, we saw millions of Americans begin the journey to be prepared, but this is truly only the tip of the iceberg. According to FEMA, more than […]

Hydro Flask announced the grant recipients of its 2021 Parks for All program. The company will donate more than $400,000 in grants to 15 non-profit organizations focused on building, maintaining, restoring, and providing access to public parks and green spaces worldwide, amounting to over $1.9 million since the program’s inception in January 2017. “Hydro Flask […]

Bajio Sunglasses will launch its first collection of performance sunglasses at retail on March 1. Bajio, Spanish for the shallows, draws inspiration from “flats worldwide and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market”. Its first collection features 12 frames and six lens options, which allows consumers to customize […]

  Phoozy is launching its Apollo II Series + Antimicrobial Thermal Capsule collection giving consumers a daily solution to keep their iPhones and Phoozy’s clean in the era of COVID-19. The capsule acts as a mask to keep germs and microbes away while also providing protection from heat, cold, droplets, and water. The capsule series […]

Hydro Flask has announced the return of its Gift of Go Holiday Campaign. “Now more than ever, people view the outdoors as a healthy escape and a place where they can experience a boost in mental and physical wellness,” said Phyllis Grove, Hydro Flask vice president of marketing. “Our Gift of Go holiday campaign is […]

Goat BoxCo is launching its Goat Cooler System for people who go at life. The system offers customizable storage and organization in a fully integrated, modular design. “If 2020 has taught us anything, it’s that life is unpredictable,” said Goat BoxCo’s Founder Jack Robbins. “Our mission at Goat is to equip people everywhere with the […]

Hillsound Equipment announced the addition of Mountain Mic to the Ambassador Team. Mountain Mic is the first of many ambassadors to come as Hillsound grows its community of elite athletes and outdoor enthusiasts. Mountain Mic is a natural fit for the Hillsound team. His Destination HL and Trap Hike offerings provide a space for people […]

Hydro Flask accepted the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s giving […]

Hillsound Equipment BTR (Better Than a Rock) stool, launched in early 2020 for backpackers, has found a new home in the hunt space. Since its launch in February, the BTR stool has gained popularity with a wide range of outdoor enthusiasts. The lightweight construction allows users to stash the BTR in a backpack pocket or […]

OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear.  The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]