Author: Obviouslee Marketing

Kuiu, the manufacturer of performance hunting gear, introduces hunting apparel for women. Each item is available in the brand’s Valo, Verde and Vias Camo patterns and features the same technology as its men’s apparel. This collection offers ultralight hunting gear engineered with attention to fit, function and detail, built to keep women protected from the […]

Ruffwear launched two collections for Spring 2022— the Camp & Hike (for camp/trail) and Backpacking Collections (focused on the unique needs of multi-day trekking in the backcountry). “At Ruffwear, we’re about unleashing possibility through a life of discovery, and these new products invite outdoor dog-loving humans and their pups to join us on the journey,” […]

Body Glove released its 2022 Performer 11 Inflatable Paddle Board with an enhanced design that features greater stability, convenient carry and lightweight durability. Body Glove first introduced the ISUP in 2016, featuring a touring design for all paddle levels. “We’re thrilled to continue innovating our best-selling Performer 11 to make paddlesports easier, more inclusive and […]

Ruffwear released its limited-edition Meadow Stream collection—three products that are made from the excess material it uses to create dog-specific products in the company’s line. The collection pays homage to the brand’s ongoing commitment to sustainability and its effort to limit waste from previous product launches. “With a bit of creativity and resourcefulness, surplus fabric […]

Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards. “Namuk solved a need for parents looking to find […]

KUIU announced the addition of its Super Down Burner Parka to its line of outerwear for staying warm in sub-zero temperatures. The Parka was developed to provide warmth and protection from the coldest hunting conditions. Sized as a true outer layer, it fits over base- and mid-layers, and is suited for low-output, extended activities such as […]

Bajío, the manufacturer of performance fishing and lifestyle sunglasses, announced the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April 2021. This program provides prescription services for all its 12 frame styles through Bajío’s in-house Rx team and partner Rx dealers. Bajío’s line of […]

KUIU, manufacturer of performance hunting gear, has added the Waypoint Duffel series in three sizes to its line of travel packs. The Waypoint Duffels feature a rugged design, maximum water resistance, high-density padding, comfort, and optimized storage capacity. “KUIU customers are always planning the next once-in-a-lifetime trip, and they need a duffel that can carry […]

KUIU has expanded its Base Camp collection with the Fairbanks Jacket. Developed as an everyday mid-weight jacket for cooler temperatures, the Fairbanks Jacket offers breathability for all-day comfort. Its versatility makes it a great piece for around town or on the job. “KUIU customers always want to wear the KUIU brand, whether it be hunting, […]

KUIU announced the release of its redesigned Chugach TR Rain Gear Series. This is the brand’s latest offering of breathable, packable rain gear for ultralight hunting. The streamlined design offers lower weight/bulk when packed and with the addition of Torain technology, the waterproofing, durability and breathability are increased making for unsupported backcountry hunts. The Torain […]

KUIU announced the release of its updated Kenai Series of insulation layers. This line is the brand’s “most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities.” The updates provided by the brand include “DWR 3DeFX+ active insulation for increased warmth and water resistance and an updated face fabric that features […]

KUIU intends to preserve hunting for generations with the latest effort from its Conservation Direct program. Conservation Direct is a conservation initiative consisting entirely of company and customer-funded efforts, using every dollar invested to complete each project. These directives are based on environmental needs identified by organizations in the game and habitat management categories to […]

KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila Long Sleeve Crew, Hoodie, and Neck gaiter.  The new Gila collection […]

Altra has partnered with Trail Sisters for its 2,021 Hours for the Planet project. The brands invite communities to celebrate Earth Day through the month of April by volunteering time toward trail maintenance and cleanup to meet or exceed 2,021 collective hours of trail improvement. Altra will plant a tree through One Tree Planted for […]

Bajio, makers of blue-light filtering sustainable performance sunglasses built to save worldwide saltwater flats, advanced its environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. The Fly Fishing Climate Alliance is […]