Chamonix-based innovators of high-performance skis embark on a full-send partnership with the highly respected big mountain skier
Author: Obviouslee Marketing
Ruffwear Launches ‘A Life of Discovery’ Fall/Winter 2023 Collection
Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers with their human companions, unleashes A Life of Discovery Collection for Fall/Winter 2023. The collection features must-have, high-performance items so you and your dog can spend more time being curious, exploring the unknown, and wondering “What if?” “As […]
Bajío Sunglasses Adds Latest Frame Style To Its Tight Lines Collection
Bajío Sunglasses, a maker of blue-light filtering, sustainably-made performance sunglasses, added the unisex Eldora to its 2023 collection featuring the brand’s built-in Sun Ledges blocking the sun’s rays. “The flats in front of Eldora House are literally in our backyard and one of our favorite places to chase tailing reds. So we’re stoked to have a frame […]
Ruffwear’s Releases Momentum Trail Collection
Ruffwear released its Momentum Trail Collection for Spring 2023. “The Momentum Collections emphasizes minimal and lightweight designs that are key for fluid movement during high-output activities, said Dani Rees, Ruffwear marketing and PR manager. “Humans and dogs can find their stride together with an updated and expanded Trail Runner family built with connection, hydration and […]
Bajío Sunglasses Debuts New Reader Lenses
NEW SMYRNA BEACH, Fla. (March 22, 2023) – Bajío Sunglasses, a maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has officially added a Readers line to their expanding collection of lenses. Bajío’s radically clear, polarized, blue light-blocking readers are designed to magnify the user’s visual […]
Bajío Sunglasses Bolsters Spring 2023 Collection With Eco-Conscious Frames
Bajío Sunglasses, maker of blue-light filtering, sustainably-made sunglasses manufactured to save the world’s saltwater flats and estuaries, added Stiltsville to its spring 2023 collection. Named after the ruins of prohibition-era social clubs in Biscayne Bay, Stiltsville is the newest in Bajio’s Tight Lines family of frames. Bajío sunglasses feature proprietary Lapis lens technology. Stiltsville is a full-wrap […]
Ruffwear’s New Spring 2023 Collection Unleashes Possibility For New Adventures
Ruffwear “unleashed” its Adventure Accessories Collection for Spring 2023 https://ruffwear.com/collections/new-dog-gear. “Our new products have been built to keep humans and their number one sidekick adventure-ready and safe,” comments Dani Reese, Ruffwear Marketing & PR Manager. “This new collection allows for endless possibilities as we look to embark on close-to-home or epic adventures. With a focus on […]
Newport Unveils New Electric Outboard Motors
Newport, the manufacturer of clean electric technology for the boating and angling industry, entered the electric outboard space with the launch of its NT300 Electric Outboard Motor and the NK300 Electric Kayak Motor. Both portable, next-gen designs deliver quiet, lightweight performance free from the noise, maintenance and fossil fuels of traditional gas-powered motors. “Newport is […]
KUIU Debuts Silent Hunting Apparel
KUIU, the manufacturer of performance hunting gear, launched a line of apparel focused on silent movement in cold conditions, engineered with a feature set for treestand hunting. The Proximity series includes the Proximity Insulated Hooded Jacket and Proximity Insulated Pant,and combines technologies to ensure the wearer is undetected during close encounters with wildlife in cold weather conditions. Both […]
Recover Brands Releases 100% Post-Consumer Recycled Sport Elite Collection
CHARLOTTE, N.C., (September 13, 2022) – Recover Brands, a sustainable apparel leader in North America with products that are environmentally friendly and socially responsible, is excited to announce the release of their newest collection – Sport Elite. Designed for maximum comfort and versatility, Recover Brands’ Sport Elite is the ideal performance garment for any activity. […]
Ruffwear Launches FW22/23 Collections
Ruffwear, the manufacturer of performance dog gear, launch two collections for FW22/23 season on August 17. The Trailhead collection flexes across lifestyles and activities so humans and dogs can find “common ground to play and explore more together.”Launching October 12, the Innovative Insulation collection features winter jackets with technical insulation for the cold weather. “This […]
Hydro Flask Announces Sustainability Improvements And GHG Emissions Goals
Hydro Flask, the manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy (NASDAQ: HELE) brand, announced progress on its sustainability objectives. In Spring 2022, Hydro Flask rolled out Forest Stewardship Council (FSC) certified packaging, including 80-to-100 percent recycled content. By the end of the calendar year, the company’s goal is […]
Bajío Sunglasses Expands 2022 Product Line With New Full-Wrap Frames
New Smyrna Beach, FL (June 13th, 2022) – Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has added four new frames to its 2022 product line. The new styles combine state-of-the-art frame and lens technology, but also represent four individual stories that have helped […]
Hydro Flask Introduces Spring Colors And Products For 2023
Hydro Flask, the manufacturer of performance, insulated stainless steel flasks and soft goods, and a Helen of Troy company, is introducing new colors in its Spring 2023 line-up at Outdoor Retailer Summer Market. In addition to new colors, the collection also offers an expanded Outdoor Kitchen collection and the Flex Chug Cap accessory. “Our spring […]
Bajío Sunglasses Launches 2022 Product Line
Bajío, the maker of blue-light filtering, sustainable performance sunglasses, released its new for 2022 frames—the Caballo, Chelem, Cometa, Paila, and Paraiso. Providing lightweight, bio-based nylon frames that feature proprietary Lapis lens technology, the brand’s six unisex frames include interior sun ledges that block peripheral light, ergo-textured no-slip rubber nose pads, temples, multi-barrel and internal flex […]