Bauer Looking to Raise $75 Million in IPO
Bauer Performance Sports Ltd. plans to raise at least Canadian $75 million (U.S. $75 million) in its initial public offering. In an updated filing with the Toronto Stock Exchange, Bauer plans to sell 10 million common shares at prices of C$7.50 per share.
Golf Rounds Climb in January
According to Gold Datatech, golf rounds played for the US were up 7.4% January 2011 compared to January 2010. Public access play was up 7.7% for the month and private course activity was up 6.6%…
Patagonia Launches Patagonia Music Collective
Patagonia Inc. has teamed with some of the country's top artists to form the Patagonia Music Collective. Exclusive tracks will be sold at 99 cents each, with net proceeds going directly to the environmental organizations of the artists' preferen
JanSport Launches What’s Your Outdoors? Contest
JanSport announced the launch of its video contest, What's Your Outdoors. The contest invites people to share their favorite outdoor spot with JanSport's community for the chance to win $10,000…
Avia Launches New Branding Effort
Avia has introduced a new marketing slogan, “Racing Since 79.” The “Racing Since 79” brand emblem will be featured in all footwear packaging, on the company website, in the product catalog and all marketing assets. Avia said it is leveraging the power of
AAFA Appoints New Chairman
The American Apparel and Footwear Association (AAFA) has named Rick Darling as board of directors chairman, replacing Killick Datta…
Deckers Outdoor Appoints Mike Devine as Independent Director
Deckers Outdoor Corp. announced the appointment of Michael Devine, III to its board, effective Mar. 1…
1% for the Planet Members Boost Giving by 40% in 2010
1% for the Planet said its environmental donations grew by 40%. The organization is a network of companies in 43 countries who pledge to give at least 1% of their revenue to environmental causes. In the last three years, more than one company a day has jo
American Sporting Goods Names East Coast Regional Manager
American Sporting Goods promoted Mark “Vinny” Vincenzes as the company's new east coast regional manager to oversee the region. Vincenzes has been part of the ASG family since 1996..
Ryka to Sponsor ECA/EBOW Show
Ryka has signed on as title sponsor of the 2011 ECA/EBOW Show, the annual event in the fitness community. Presented by ECA World Fitness, the event is March 10-13, 2011, at the Marriott Marquis Hotel in New York…
Superfeet Moves to New Location, Larger Facility
Superfeet Worldwide Inc. has moved into a newly constructed, custom-designed facility that houses the company's production, shipping and administrative departments. The medium sized company has operated from three separate buildings in Ferndale, WA s
TaylorMade Launches New Campaign
TaylorMade Golf Company, Inc. has launched a “Burner Brotherhood of Speed” campaign to support its new white Burner SuperFast 2.0 driver.
New Balance Takes on Nike in Commercial
New Balance, in one of the commercials for its new “Make Excellent Happen” campaign, makes a relatively rare move of comparing one of its shoes to its largest competitor, Nike. The Nike Lunarglide is shown on digital scale weighing 11 ounces while New Bal
BowTech Names Alday as National PR Firm
BowTech has named Alday Communications, Inc. (ACI) as its national public relations agency of record, announced Sam Coalson, BowTech’s director of marketing…
Burris Names Hunter Outdoor Communications as PR Agency of Record
The Burris Company has selected Hunter Outdoor Communications (HOC) as its public and media relations agency of record for the North American market…
