BowTech has named Alday Communications, Inc. (ACI) as its national public relations agency of record, announced Sam Coalson, BowTech’s director of marketing.


“Alday Communications has a solid reputation in the outdoor market and existing relationships with the leading media outlets in our industry,” said Coalson. “As we continue to build our market share, they will be an invaluable partner to disseminate our message to key audiences.”

As BowTech’s public relations firm, ACI will assist the company with developing and implementing external and internal communications strategies.

“BowTech has established itself as the most aggressive, out-of-the-box company in the archery market,” said Mike Alday, president of Alday Communications. “The launch of the Invasion CPX as the ATA trade show was one of the most anticipated events. We look forward to being a part of the team that is taking the market by storm.”