Ryka has signed on as title sponsor of the 2011 ECA/EBOW Show, the annual event in the fitness community. Presented by ECA World Fitness, the event is March 10-13, 2011, at the Marriott Marquis Hotel in New York.

Ryka said it will be using the show to support female fitness instruction, as well as national fitness instructor accreditation. Show sponsorship by Ryka represents an extension of the brand's long-time commitment to empowering women.