Chico, CA, September 4, 2019 — Founded in Chico in 2002, Klean Kanteen has donated 10 years’ worth of carbon offsets to help the Chico Women’s Club outfit their historic facility, pictured above, with a brand-new solar energy system. Established in 1913, the Chico Women’s Club persists today in supporting arts, education and community life […]
Agency: Backbone Media
By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.
5.11 Tactical Announces National Preparedness Month Lineup
Programming extends from events at retail locations to online promotions, a web series, giveaways and more.
New Study Reveals 6.35 Million Acres of Western State Lands Are Landlocked
onX and TRCP release a groundbreaking analysis of state land access across 11 Western states
Stio’s Fall ’19 Collection Is Made For The Full Range Of Mountain Life
This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections.Key collections and styles from Stio’s fall/winter ’19 line include The Raymer collection is Stio’s new highly technical ski program designed with ski tours, side-country laps or uphill adventures in mind. Part of Stio’s expanded ski hardshell offerings for […]
Black Diamond Equipment Announces New Testing Protocols For Its Lighting Category
Under the guidance of the Portable Lights American Trade Organization (PLATO), the FL-1 Standard uses a cutoff of 10-percent of original output rather than a ‘threshold’ or ‘minimum light output.’
5.11 Tactical Announces Felipe Zardo As Senior Vice President And General Manager Of Omni-Channel Retail
The new role is necessitated from the brand’s growing direct to consumer success
Filson Revitalizes Montana’s Monument Peak Lookout Tower
The outfitter makes financial and volunteer contributions to a second tower in three years.
Black Diamond And Utah Avalanche Center Celebrate 26 Years Of Snow Safety Together
Black Diamond Equipment hopes to raise 100K at this year’s fundraiser for the Utah Avalanche Center.
Fireside Outdoor Ignites Partnership With Backbone Media For Public Relations
Fireside Outdoor, makers of a patented and portable fire pit, has named Backbone Media as its public relations agency of record.
Hobie Announces 2019 Hobie 16 World Championships
Famed Hobie 16 World Championship event returns to U.S. for the first time in 35 years.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal