PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media.
“The experience and expertise of the team at Backbone make them a perfect partner to share our story with a broader audience,” said Ken Fisk, PrimaLoft communications manager, North America. “Backbone understands our background, our brand, our technology and our commitment to a more sustainable world. As we continue to aggressively innovate and pursue our Relentlessly Responsible™ mission, Backbone will be key to our continued success.”
Originally developed in the 1980s to serve the needs of the U.S. Army, PrimaLoft, Inc. is an advanced material science company focused on the research and innovative development of comfort solutions with high-performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers leading products that are used in the top global outdoor and fashion brands, home furnishings, workwear, hunting, and military applications.
Last year, as part of its Relentlessly Responsible™ commitment to sustainability, PrimaLoft introduced PrimaLoft® Bio™, the world’s first biodegradable*, 100% recycled synthetic insulation and fabric. PrimaLoft®Bio™ will be available in apparel from brands such as L.L. Bean and Helly Hansen, beginning fall 2020.
“As avid outdoorsmen and women, PrimaLoft is already a big part of our closets at home,” said Ian Anderson, partner and PR director at Backbone Media. “It’s a brand with a proud heritage and a stellar reputation. More importantly, PrimaLoft’s dedication to reducing the apparel industry’s impact on the planet is a mission we’re proud to support and share.”
*93.8% biodegradation in 586 days under ASTM D5511 conditions (landfill environment); 65.5% biodegradation in 639 days under ASTM D6691 conditions (marine/ocean environment). The stated rate and extent of degradation do not mean that the product will continue to degrade.
About PrimaLoft, Inc.: PrimaLoft, Inc., an advanced material technology company based in Latham, New York, with offices in Munich, Germany, and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high-performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of Primaloft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, workwear, hunting, and military applications. PrimaLoft® insulation was originally developed for the U.S. Army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.
About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning, and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, CO, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit backbonemedia.net.