Venice, CA, September 18, 2019 – Inspired by life on and beyond the mountains, California-based Holden Outerwear makes stylish performance outerwear for adventures that go from city to summit. Today, Holden expands their technical outerwear offering to include additional function-meets- fashion products with the new FW19 Collection. Designed with an elevated urban aesthetic, the new pieces combine stylish streetwear with authentic outdoor function and a focus on sustainability. The assortment is highlighted by Holden’s WHOLEGARMENT knitwear, which seamlessly combines comfort and fashion while significantly reducing garment waste.
“This collection is designed to suit the needs of people who live in mountain towns and frequent the backcountry, as well as city dwellers who escape to other parts of the world for intimate, outdoor experiences,” said design director and co-founder, Scott Zergebel. “We make stylish, purpose-built apparel that seamlessly transitions from the streets of New York City to the slopes of Jackson Hole.”
Similar to a 3D printer, the WHOLEGARMENT knitting machine creates the perfect, seamless garment every time, without cutting or sewing, which reduces fabric waste by as much as 30% and the seam-free construction means no chaffing or seam popping. Made from a blend of super breathable, 51% Merino wool and 49% polyester from reclaimed plastic bottles, WHOLEGARMENT knits can be worn as comfortable, performance mid-layers or stylish standalone streetwear.
- The new Men’s WHOLEGARMENT Balaclava Top is designed with an integrated hood that can be worn over the head and face on cold days or loose around the neck. MSRP $230.
- On the women’s side, the WHOLEGARMENT High Neck Top is both incredibly warm and built to last. The high neck design looks as good in the city as it feels on the mountain. MSRP $230
Another highlight of the new FW19 Collection is the Women’s Hybrid Down Jogger. This pant combines 700-fill RDS goose down in the front for warmth, with Polartec® Power Stretch Pro® on the back for stretch and mobility. Winner of the 2019 ISPO ‘Product of the Year Award’ in the Health & Fitness category, the Jogger is the winter counterpart to the yoga pant. MSRP $250
Building on the success of Holden’s best-selling Puffy Slipper Shoe, the all new Après Boot features PrimaLoft®Eco insulation with a water-repellent exterior to create footwear that can be worn from the lodge to the ski lift in lightweight style, warmth and comfort. MSRP $120
Finally, the Men’s Lightweight Liner Jacket and the Women’s Bomber Liner Jacket feature Polartec® Alpha and Alpha Direct® active insulation, offering the highest level of freedom of movement, warmth and breathability in the lightest package. Worn as a technical layering piece or standalone streetwear, these jackets are perfect go anywhere, do anything garments for those on the go. MSRP $250
New for FW19 is the addition of the Corkshell Summit Bib to Holden’s Corkshell Summit Series. In 2018, the Corkshell Summit Jacket and Pant were awarded the ISPO ‘Product of the Year’ Award for Best Outer Layer in the Snowsports category. Built for the backcountry, the new bib is made with quiet Scholler® 4 way- stretch fabric and FSC-Certified recycled cork granulate thermal insulation that breathes when hot and insulates when cold. This is Holden’s most premium technical performance bib.
High res images of F/W 2019 Collection available here: dropbox.com/sh/d432buoxggil75x/AABLevhDsLYWB_wxhyE9Y65ga?dl=0
Look-book for F/W 2019 Collection available here: dropbox.com/sh/d432buoxggil75x/AABLevhDsLYWB_wxhyE9Y65ga?dl=0
About Holden Outerwear: Designed with an elevated urban aesthetic, our focus is to redefine the natural order of outerwear. We create iconic and versatile pieces of unrivaled quality—for life on and beyond the mountains. Holden Outerwear products are sold via select specialty boutiques and at holdenouterwear.com.
Venice, CA showroom: 1121 Abbot Kinney Blvd, Suite D, Venice, CA 90291
970-963-4873, ext. 117
970-963-4873, ext. 254