Los Angeles, CA, October 7, 2019—Holden, the California-based stylish performance outerwear brand, today announced that it is teaming up with Global Sales Guys (GSG), the full-service sales and marketing management agency, to drive its national and international sales.
“GSG understands Holden’s urban, outdoor and active lifestyle consumers,” said Adam Shiffman, President of Holden. “We’re excited to lean on GSG to build relationships with key specialty retailers and to introduce our performance outerwear and urban apparel products to new markets around the world.”
The new partnership coincides with the launch of Holden’s Fall/Winter 2019 Collection. The collection includes the Women’s Hybrid Down Jogger, winner of the 2019 ISPO ‘Product of The Year’ Award in the Health & Fitness > Lifestyle & Fashion Category. Made with water-repellent Polartec® Power Stretch® Pro fleece and premium Holden Trackable Down, the Jogger puts a stylish and fresh twist on modern activewear. Working closely with Holden, GSG’s seasoned staff of international sales representatives will connect the brand with retail partners throughout North America and abroad.
“We strive to foster authentic relationships between the brands we represent and our specialty retail community,” said Marty Carrigan, Founder and Sales Guy at GSG. “Holden is known for making world-class technical outerwear and performance streetwear pieces that are both functional and fashionable. We look forward to opening new doors around the world for consumers seeking beautiful performance apparel.”