Backbone Media | SGB Media Online

Turtle Fur Shell-ebrates Summer with First Warm Weather Collection

May 7, 2024 Press Release

Cooling neck tubes, bucket hats, and stylish caps headline the summer lineup

Maven Debuts Reticles in Select B Series and S Series Optics

May 6, 2024 Press Release

Lander, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics. The new B.5 MOA/MIL […]

Big Agnes Announces Strategic Sales Territory Updates

April 22, 2024 Press Release

End2End Outdoor adds North Central territory while Ground Up Sales takes over Southeastern region.

Meindl USA Expands Premium Boot Line with MFS Vakuum Hiker

April 11, 2024 Press Release

Boot adds a new offering to the brand’s popular MFS Vakuum collection

Roka Redefines Speed, Control and Comfort with New Maverick X.3 Wetsuit

March 28, 2024 Press Release

Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is built to enhance your performance with effortless efficiency. The updated Maverick […]

Noble Biomaterials Showcases Ionic+ Innovations with “Planet Positive” Campaign Launching at Global Tradeshows

March 26, 2024 Press Release

New campaign highlights how Noble’s Ionic+ portfolio has the ability to lower fabric care maintenance and extend product life.

Matador Gear Cubes: Enhancing Travel Organization for a Smooth Journey

March 21, 2024 Press Release

Boulder, Colo. (March 21, 2024) – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to introduce the latest addition to its product lineup: Matador Gear Cubes. Designed to revolutionize the way travelers organize their gear, these premium packing cubes offer unparalleled functionality and efficiency. Matador’s Gear Cubes come in a […]

TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider

March 14, 2024 Press Release

Japan Cycling’s high-performance teams will now use TrainingPeaks exclusively in their training. Service available at a discount for all federation members.

TrainingPeaks Becomes Official Training Software of German-Based power and pace

March 12, 2024 Press Release

Björn Geesman’s coaching project will utilize TrainingPeaks’ industry-leading planning, tracking, and analysis tools for its best-in-class training plans.

TrainingPeaks Partners with German Cycling as Official Software Provider

March 11, 2024 Press Release

BDR elite riders and coaches will now use TrainingPeaks exclusively in their training. Service available at a discount for all members.

TrainingPeaks Becomes Official Training Software of Purple Patch Fitness

March 8, 2024 Press Release

Matt Dixon’s Purple Patch will utilize TrainingPeaks’ industry-leading planning, tracking and analysis tools for one-on-one and group coaching.

Matador Launches Blackout Sleep Mask + Earplugs

March 6, 2024 Press Release

Boulder, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go. Designed with the modern traveler in mind, the […]