Lander, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics.

The new B.5 MOA/MIL brings customers the option of MIL and MOA reticles to the 18×56 configuration of the best-selling B.5 binocular. Featuring the same fluorite glass as the S Series spotting scope, the B.5 MOA/MIL is a large objective and high-magnification powerhouse designed for premium performance. It’s a go-to choice for those who are seeking a high-powered binocular specifically to elevate their shooting experience.

Reimagining the cornerstone of Maven’s spotting scope lineup is the new S1.2A and S1.2S. These new models expand on the exceptional features of the S.1, retaining all top-of-the-line specifications of their predecessor, while introducing interchangeable eyepieces. In addition to a 25-50×80 configuration, the S1.2A and S1.2S will be offered with fixed 30x MIL and MOA reticle eyepieces.

In addition to those available for the S1.2 models, Maven is also introducing reticle eyepieces for the S.3A and S.3S spotting scopes. Current S.3 owners will have the option of MIL or MOA reticles in a fixed 24x eyepiece.

“Hunters, long-range shooters, and outdoor enthusiasts all demand versatility in their optics,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “Offering further customization by introducing interchangeable eyepieces into our full-size and mid-size spotting scopes allows each user to personalize the optic to meet their changing needs. Additionally, a full-size binocular with reticles helps us round out our product offering. With the combination of these offerings alongside our newly introduced web-based Ballistics Calculator, achieving precision is now within reach for nearly everyone, surpassing past constraints.”

The brand has also introduced another outstanding tool for hunting and shooting enthusiasts with the new Ballistic Calculator powered by Applied Ballistics. Available on the Maven website, this new feature allows users to plug in their ballistic information to generate custom ballistic calculations for reticle holders, range cards and more.

“As always, we incorporated customer feedback and requests into the creation of these new items,” said Weaver. “Adding these optics and options to our existing lineup of scopes, rangefinders, and binoculars allows us to better provide our customers with nearly everything they need on the range or in the field.”

The Maven B.5 MOA/MIL binocular ($1,700), S1.2A/S spotting scopes (with zoom eyepiece/with reticle eyepiece), interchangeable spotting scope eyepieces (zoom/fixed), and Ballistics Calculator are available at All products and eyepieces are covered by Maven’s unconditional lifetime warranty.