SGB Executive

Backcountry.com Chimes In On What’s Moving In Era Of Friluftsliv

Backcountry.com Chimes In On What’s Moving In Era Of Friluftsliv

The latest buzzword, the Norwegian word Friluftsliv (pronounced free-loofts-livis), is a Scandinavian concept embracing outdoor adventures no matter your age in all weather. SGB Executive caught up with outdoor eCommerce brand Backcountry.com to see what's trending this season and what consumers are buying

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