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Active Brands CEO, Christophe Merkel, Ushers In New Era

Active Brands CEO, Christophe Merkel, Ushers In New Era

Active Brands' recent hiring of former Nike executive Christophe Merkel ushers in a new era for the Norwegian, multi-brand, outdoor company. SGB Executive caught up with Merkel for his take on the company's future plans, making the jump from Nike, Active Brands sustainability initiatives, and upcoming product initiatives.

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