SGB Media Online
  • SGB MEDIA
  • SSI DATA
  • Subscribe
  • Contact Us
SGB Media Online
  • Home
    • SGB Apparel
    • SGB Footwear
    • SGB Outdoor
    • SGB Sports/Fitness
    • SGB Sportsmans
  • SGB Update
    • SGB Update Apparel
    • SGB Update Footwear
    • SGB Update Outdoor
    • SGB Update Sports/Fitness
    • SGB Update Sportsmans
  • SGB Executive
    • SGB Executive Apparel
    • SGB Executive Footwear
    • SGB Executive Outdoor
    • SGB Executive Sports/Fitness
    • SGB Executive Sportsmans
  • SGB Today
    • SGB Today Apparel
    • SGB Today Footwear
    • SGB Today Outdoor
    • SGB Today Sports/Fitness
    • SGB Today Sportsmans
  • Press Releases
    • View Press Releases
    • About the PR Portal
    • Post Press Releases
    • My Account

Agency: Backbone Media

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

La Sportiva Debuts Technical Packs and Equipment Line

June 17, 2025 Press Release

Built for rugged approaches, backcountry lines, and year-round use

La Sportiva Launches Spring 2026 Footwear Line

June 11, 2025 Press Release

The Skwama Lite, Ultra Raptor 3, and Prodigio 2 lead the charge

Fleet Feet Launches Vendor Partnership with Jogology

May 20, 2025 Press Release

The emerging brand in the performance sock category is created by runners, for runners

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Press Release

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting

April 3, 2025 Press Release

Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Alpacka Raft and Immersion Research Debut Packrafting Skirt

March 19, 2025 Press Release

The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts

Black Diamond Unveils Spring/Summer 2025 Product Collection

March 13, 2025 Press Release

Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Anton Krupicka and La Sportiva Announce Athlete Partnership

March 12, 2025 Press Release

Krupicka will serve as a global ambassador while contributing expertise to product development team.

Thule Introduces Thule Verse, an All-New Platform Bike Rack

March 5, 2025 Press Release

Thule Verse: the next evolution in hitch-mounted bike transport

Noble Biomaterials and Coolcore Launch Coolpro at PD Munich

February 25, 2025 Press Release

Fabric innovation that uses yarn construction to deliver cooling and antimicrobial protection

Grundéns Launch Spring/Summer 2025 Collection

February 18, 2025 Press Release

Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance

La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup

February 14, 2025 Press Release

La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.

La Sportiva Debuts 1000-Fill Lumina Down Series

January 31, 2025 Press Release

The new line expands the winter Alpine Tech collection for 2025.

La Sportiva Launches the Prodigio Max

January 30, 2025 Press Release

La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains

Big Agnes Redefines Ultralight with HyperBead Fabric

January 14, 2025 Press Release

Innovative ultralight tent fabric delivers superior waterproofing and sustainability

« Previous 1 2 3 4 5 … 14 Next »

Follow us on:

  • LinkedIn
  • Instagram
  • X

SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Extends Partnership with Yale

September 5, 2026

K-Swiss Partners with ATP

September 1, 2026

Academy Sports Partners with Nike and Jordan Brands on Houston H-Town Classic Tournament

August 31, 2026

Adidas Replaces Nike as Nigeria’s Kit Sponsor

August 29, 2026

Skechers Stakes Claim to No. 2 Footwear Brand Position by U.S. Volume

August 27, 2026

Under Armour Extends Partnership with Baltimore Ravens

August 27, 2026

Academy Sports to Open 200 Ariat Shop-in-Shops

August 25, 2026

Amazon Forms Global Partnership with Hyrox Fitness Series

August 25, 2026

Reebok Becomes Official Partner for Xenom London

August 21, 2026

EoS Fitness Partners with Hyrox

August 21, 2026

Read More SGB Today Stories

Post your Product or Marketing News in the SGB PR Portal

Learn More
  • Home
    • SGB Apparel
    • SGB Footwear
    • SGB Outdoor
    • SGB Sports/Fitness
    • SGB Sportsmans
  • SGB Update
    • SGB Update Apparel
    • SGB Update Footwear
    • SGB Update Outdoor
    • SGB Update Sports/Fitness
    • SGB Update Sportsmans
  • SGB Executive
    • SGB Executive Apparel
    • SGB Executive Footwear
    • SGB Executive Outdoor
    • SGB Executive Sports/Fitness
    • SGB Executive Sportsmans
  • SGB Today
    • SGB Today Apparel
    • SGB Today Footwear
    • SGB Today Outdoor
    • SGB Today Sports/Fitness
    • SGB Today Sportsmans
  • Press Releases
    • View Press Releases
    • About the PR Portal
    • Post Press Releases
    • My Account

©2026 SGB Media. All rights reserved. Use of this Site constitutes acceptance of our Terms & Conditions and Privacy Policy.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of SGB Media.

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter