PR Partner Press Releases*

RovR recently introduced its portable TravelR cooler. When paired with the brand’s KeepR, IceR, RovR SnackR, and ChillR, the cooler bumps up its versatility for the outdoor enthusiast. Constructed with waterproof TPU and... (Read More)

Phunkshun Wear, committed to sustainably manufacturing outdoor gear, introduces the Versa Headband. Founded in 2011 in Denver, CO, Phunkshun Wear originally made gear to meet the needs of ski and snowboard instructors. The... (Read More)

Coleman, part of Newell Brands, in honor of its 122nd anniversary, created the 1900 Collection to elevate the outdoor experience. Good design pairs with craftsmanship in a premium collection of coolers, lighting, stoves, and... (Read More)

Lizard Skins, the manufacturer of grips and handlebar tape, has added the Lime Green color to its Northshore grip line, mainly a neutral and earth tone color palette. The Northshore has been in Lizard Skin’s line for 16... (Read More)

Glade, an independent optics brand known for its ski and snowboard goggles, launched an eyewear collection of five styles—Townie, Cary, Westslope, Apres, and Roost.  “We designed sunglasses specifically for the mountain town... (Read More)

Celebrating pursuits and interests in running and fastpacking, Ultimate Direction has selected 40 athletes committed to exemplifying dedication to their sports and communities.  “We are grateful to have such a dedicated... (Read More)

Adidas and Delta Galil Industries have produced a full-range underwear collection for Spring 2022 “designed to support all forms of movement and expression using super soft cotton and high-tech stretch fabrics to empower... (Read More)

Since its debut into sportswear a year ago, Wilson has launched a tennis-inspired apparel collection combining its heritage with modernity. The collection includes best-selling styles and features ‘Wilson Sport... (Read More)

Salomon collaborated with Canadian running gear specialist, Ciele Athletics, on limited-edition versions of two Salomon running shoes from its Spring 2022 collection—the Pulsar Trail Pro and Phantasm road running shoe. “Ciele is... (Read More)

Jack Wolfskin x Highsnobiety launched a limited-edition outdoor apparel collection with weather protection.  Released on May 11, the collection includes jackets, hats, bags, and accessories in muted colors. The design influences... (Read More)

Dakine introduced the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a... (Read More)

Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite... (Read More)

The Adidas x Gucci collection, a sport-inspired ready-to-wear collection, will be released on June 7 in stores and online.  First introduced in February during the ‘Exquisite Gucci’ fashion show in Milan, the June... (Read More)

Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members.  In... (Read More)

Aquasphere, the swimming and triathlon brand, announced the latest evolution of the Kayenne, Aquasphere’s best-selling triathlete and fitness goggle. The Kayenne Pro now offers advancements in lens technology, increased field of... (Read More)

Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance... (Read More)