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By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Press Release

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting

April 3, 2025 Press Release

Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Alpacka Raft and Immersion Research Debut Packrafting Skirt

March 19, 2025 Press Release

The two brands partnered to create the Sixmile Skirt, a new standard in packrafting spray skirts

Black Diamond Unveils Spring/Summer 2025 Product Collection

March 13, 2025 Press Release

Born from the climbing life, BD’s S25 collection is built for versatility, comfort and performance.

Anton Krupicka and La Sportiva Announce Athlete Partnership

March 12, 2025 Press Release

Krupicka will serve as a global ambassador while contributing expertise to product development team.

Thule Introduces Thule Verse, an All-New Platform Bike Rack

March 5, 2025 Press Release

Thule Verse: the next evolution in hitch-mounted bike transport

Noble Biomaterials and Coolcore Launch Coolpro at PD Munich

February 25, 2025 Press Release

Fabric innovation that uses yarn construction to deliver cooling and antimicrobial protection

Grundéns Launch Spring/Summer 2025 Collection

February 18, 2025 Press Release

Setting a new standard for fishing gear with thoughtful craftmanship and unparalleled performance

La Sportiva Adds Kilo XTR and Sender to Ski Boot Lineup

February 14, 2025 Press Release

La Sportiva today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender.

La Sportiva Debuts 1000-Fill Lumina Down Series

January 31, 2025 Press Release

The new line expands the winter Alpine Tech collection for 2025.

La Sportiva Launches the Prodigio Max

January 30, 2025 Press Release

La Sportiva today unveiled the Prodigio Max, a maximal shoe for the mountains

Big Agnes Redefines Ultralight with HyperBead Fabric

January 14, 2025 Press Release

Innovative ultralight tent fabric delivers superior waterproofing and sustainability

Alpacka Raft Launches the Mage

January 6, 2025 Press Release

The new packraft is a technological advancement to whitewater packrafting design.

BD and UL Solutions Set Recycled Aluminum Benchmarks

December 13, 2024 Press Release

Black Diamond and UL Solutions set benchmarks for recycled aluminum in climbing and trekking gear

TrainingPeaks Launches TrainingPeaks Virtual

October 29, 2024 Press Release

TrainingPeaks acquires virtual cycling platform indieVelo, launches TrainingPeaks Virtual

« Previous 1 2 3 4 … 13 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Chipply Introduces Chipply One — Unifying Online Stores, Offline Sales and Business Ops

March 4, 2026

New Era and Adidas Expand NCAA Partnership for Baseball

March 2, 2026

Nike Strength Partners with Everlast Gyms in the UK, Ireland

February 25, 2026

The Activewear Reset: Why Brands Should Consider Cotton

February 23, 2026

Skechers Creating New Pinnacle with Aero Razor Series Running Shoes

February 17, 2026

NFHS Names Schutt Sports Parent Official Corporate Champion

February 17, 2026

Foundation Wellness Introduces Currex BasketballPro

February 13, 2026

Skechers Expands Reach of Cricket Footwear Collection to the UK

February 12, 2026

Skechers to Premiere New Sofia Vergara Commercial Before Super Bowl Kick Off

February 2, 2026

Valparaiso University Extends Deal with Nike and BSN Sport

January 30, 2026

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