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By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

Wiley X Expands 2026 Lineup with Two New Lifestyle Frames

March 18, 2026 Press Release

Wiley X introduces two lifestyle frames to its 2026 lineup — the WX Zulu and WX Bravo.

Aventon Launches Current Full-Suspension Carbon eMTB

March 16, 2026 Press Release

Freerider Brett Tippie signs with Aventon as bike ambassador

Big Agnes Introduces All-New Ultralight VST Series Tents

March 13, 2026 Press Release

HyperBead fabric and innovative user-first design deliver maximum usable space without added weight

Grundéns Celebrates 100 Years with Spring/Summer 2026

March 3, 2026 Press Release

Marking their centennial year, the collection introduces new footwear and sun protection

Brett Tippie signs with Aventon as Global Ambassador

February 17, 2026 Press Release

The freeride legend “settles down”.

Big City Mountaineers Updates 2026 Programming

February 12, 2026 Press Release

The organization announces local partners and new spring and fall programs in three markets

Aventon Launches The Next Evolution of Their Urban Ebike

January 13, 2026 Press Release

Soltera 3 ADV: Refined simplicity made for the city streets and spontaneous adventures

La Sportiva Introduces Fall 2026 Collection

December 18, 2025 Press Release

Featuring New Cold-Weather Apparel and Technical Packs

La Sportiva Introduces Fall 2026 Footwear Collection

December 16, 2025 Press Release

The collection includes a new indoor climbing line, along with trail running and approach models

Alpacka Raft Introduces Sea Kayak and New Flatwater Line

November 5, 2025 Press Release

The 2026 collection features Alpacka’s first sea kayak and two additional flatwater packrafts.

PrimaLoft Unveils Full Portfolio of Six Next-Gen Insulations

October 29, 2025 Press Release

PrimaLoft announces reinvigorated innovation pipeline, from peak warmth to circular innovation.

PrimaLoft Unveils the Pinnacle of Insulation: UltraPeak

October 23, 2025 Press Release

Latest breakthrough reaches new heights delivering PrimaLoft’s warmest insulation to-date

Grundéns Launch Fall/Winter 2025 Collection

October 12, 2025 Press Release

Adding to the brand’s best-selling product collections, reengineered for the elements and comfort

La Sportiva Partners with U.S. National Skimo Team

September 18, 2025 Press Release

La Sportiva will be the official apparel and uniform sponsor

Black Diamond Unveils Fall 2025 Product Collection

September 17, 2025 Press Release

Designed for the deep, this season’s product collection is built for demanding mountain conditions.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Extends Partnership with Yale

September 5, 2026

K-Swiss Partners with ATP

September 1, 2026

Academy Sports Partners with Nike and Jordan Brands on Houston H-Town Classic Tournament

August 31, 2026

Adidas Replaces Nike as Nigeria’s Kit Sponsor

August 29, 2026

Skechers Stakes Claim to No. 2 Footwear Brand Position by U.S. Volume

August 27, 2026

Under Armour Extends Partnership with Baltimore Ravens

August 27, 2026

Academy Sports to Open 200 Ariat Shop-in-Shops

August 25, 2026

Amazon Forms Global Partnership with Hyrox Fitness Series

August 25, 2026

Reebok Becomes Official Partner for Xenom London

August 21, 2026

EoS Fitness Partners with Hyrox

August 21, 2026

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