SGB Update Sports & Fitness
Beachbody Retains OutsidePR for Performance Line Publicity
Beachbody, LLC has retained OutsidePR as its agency to supply publicity and event marketing support for the Beachbody Performance line throughout 2016.
Running USA: Marathon Finishers See Rare Decline
Running USA said the number of U.S. marathon finishers declined in 2015, with a total of 509,000 finishers in the marathon in the U.S., down from the record high of 550,600 finishers in 2014.
Under Armour Hires Fashion Designer to Drive Sportswear Line
Under Armour appointed fashion designer Tim Coppens to serve as executive creative director of a new collection called UAS, which stands for Under Armour Sportswear.
Nike Sues Olympic Hopeful in Contract Dispute
Nike Inc. has filed a lawsuit against Boris Berian, a top contender for the U.S. Olympic Team in the 800 meters, to prevent him from wearing New Balance merchandise at upcoming high-profile events.
Scheels Unveils Visa Card for Its Biggest Spenders
Scheels All Sports launched an elite version of its branded Visa card for existing cardholders who spend at least $25,000 a year with the retailer.
Clif Bar Issues Voluntary Recall of Sierra Trail Mix Bars
Clif Bar & Company is initiating a voluntary recall of Clif Bar Sierra Trail Mix energy bars, imported from the United States and sold across Canada, because of a potential contamination with Listeria monocytogenes.
Gu Energy Labs Selects Verde as PR Agency
Gu Energy Labs named Verde Brand Communications as its public relations agency of record.
Judge Clears Sale of Vestis to Parent’s Affiliate
A U.S. Bankruptcy Court judge approved a plan to sell Eastern Mountain Sports and Bob’s Stores to an affiliate of their current owner so that they can exit Chapter 11 proceedings next month as going concerns.
21sportsgroup Names Planet Sports Exec CFO
21sportsgroup appointed Dr. Henner Schwarz, managing director of recently acquired Planet Sports, as its CFO and third managing director alongside Jörg Mayer and Michael Burk.
NICA Executive Director Recognized by President
National Interscholastic Cycling Association (NICA) Executive Director Austin McInerny has received a 2016 President’s Council on Fitness, Sports & Nutrition Community Leadership Award for his work.
NBA Finals Project Nike to Bow to Under Armour, Again
The NBA Finals tip off June 2 with a great rematch between the Cleveland Cavaliers and Golden State Warriors — aka, Nike versus Under Armour.
Rawlings Signs Five-year Exclusive NCAA Softball Status
Rawlings Sporting Goods Company, Inc. a subsidiary of Newell Brands, announced an exclusive status with the NCAA as the Official Softball of NCAA Championships effective 2017 through 2021.
YogaWorks Opens D.C. Studio
YogaWorks, the rapidly growing yoga and fitness studio, opened its first studio in Washington D.C.
Beachbody Fitness Branches Into Apparel, Footwear
Beachbody, a provider of in-home and gym-based fitness programs, including P90X, 21 Day Fix and Insanity, appointed of Global Brand Partners Pte. Ltd. as its global licensee for footwear and apparel.
Athletic Dealers of America Adds KM Sports
KM Sports of Pewaukee, WD has decided to join the Athletic Dealers of America. KM Sports has been in business since 1972, serving athletes and teams in the greater Milwaukee area.
