Full Swing Golf and Alisports have entered a partnership to grow the game of golf in China. The partnership, intended to attract new and avid golfers to the sport, will include integrated marketing and cross-promotional programs.
Full Swing plans to unveil the first Tiger Woods branded simulator offered as part of this partnership which they believe will be pivotal to help drive interest for golf in China as well as be a pivotal tool in getting more avid golfers into the simulator for the first time
“We are extremely excited to partner with Full Swing to take a huge step forward in the effort to grow the game of golf in China,” said CEO of Alisports Zhang Dazhong. “We believe Full Swing Golf’s unmatched technology and relationship with Tiger Woods will propel golf forward in China, allowing golfers greater accessibility to the game.”
“One of the reasons I wanted to work with Full Swing was their vision for the future and how they planned to change the landscape of golf,” said Tiger Woods. “This new partnership demonstrates that, and also gives me the opportunity to work with Jack Ma who is someone I respect tremendously because of everything he has been able to accomplish in his life.”
“This is an amazing and exciting time for us at Full Swing Golf as we enter into this agreement with Alisports who share in our commitment to growing the game of golf and making it much more accessible for all the people of China,” said Ryan Dotters CEO of Full Swing. “We deliver the best indoor golf experience in the simulator space. With our unique product offerings we can appeal to the top level professional, all the way to a young golfer just getting introduced to the game. Our arcade style games are all about fun and much less intimidating when swinging a club for the first time,” added Dotters.
Full Swing Golf is a San Diego-based company specializing in golf simulation technology, while Alisports, founded in September 2015, is a sports platform established with the aim of placing the entire range of services from ticketing and broadcasting rights to rights management in one hand. It addresses the interests of both spectators and sportspersons. Alisports is a subsidiary company of the Alibaba Group.