SGB Update Sports & Fitness
Adidas Files Claim Against FC Barcelona’s Seven-Stripe Trademark
In an opposition document filed with the U.S. Patent and Trademark Office (USPTO), Adidas claims FC Barcelona’s seven-stripe trademark “incorporates parallel stripes in a manner confusingly similar” to Adidas’ three-stripe mark.
Saucony Launches Personalized Training App ‘Stride Lab’
“To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” said Spencer White, head of the Saucony Human Performance & Innovation Lab.
Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.
SABG Acquires Twin City Knitting
Founded in 1961, Twin City Knitting, based in Conover, NC, is a designer, manufacturer and wholesaler of performance athletic socks, predominantly serving the team sports market.
Zamst Renews Partnership With PGA Star Scott Langley
Zamst, a global leader in high-performance sports injury prevention and protective equipment, renewed its partnership with pro golfer Scott Langley as his performance compression and bracing support provider.
Foot Locker And Asics Announce Winner Of Running Film Contest
The national contest invited filmmakers to capture inspirational running stories.
Fanatics Becomes Retail Partner For The Atlanta Falcons
Fanatics signed on as the official multichannel retail partner Mercedes-Benz Stadium, home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.
Ankles For Life Program Aims To Prevent Injuries
The Illinois Athletic Trainers Association and physicians at Midwest Orthopaedics at Rush, concerned by the rising number of ankle injuries in athletes of all ages, have created a prevention program.
Dragon Names Jim Flanagan As Region VP Of Sales
The action sports eyewear brand named Jim Flanagan as its new region vice president of sales for the U.S.
Callaway Golf Lifts Guidance As Q3 Beats Plan
The quarter was marked by a 6.9 percent increase in net sales, continued benefits from its operational improvements and a lower-than-expected net loss.
GoPro Sales Tumble; Swings To Q3 Loss
The action-camera company’s third quarter sales fell 39 percent and earnings took a hit on lower margins. It expects to return to profitability in 2017.
Amer Sports Gets New Americas GM
The parent company to Wilson, DeMarini, Louisville Slugger, Salomon, Arc’teryx, Atomic, Suunto, Mavic and Enve brands promoted Bill Kirchner to vice president and general manager – Americas.
Under Armour Teams Up With Youth Flag Football
Under the Lights is a non-contact league that brings together thousands of participants (K-10th grade) to compete and learn about the game of football.
Spartan Race To Open First Gym
The obstacle race organization said it’s partnering with luxury-lifestyle hotel brand 1 Hotel in South Beach, FL to open its first ever Spartan Gym.
The North Face Donates $10K To Big City Mountaineers
The gift will help introduce underprivileged urban youth to the outdoors through wilderness mentoring experiences.
