SGB Update Sports & Fitness

Life Time Tri Series Launches New York City Championship Event
Qualifying races will be held in eight U.S. race destinations, with top three finishers in each competitive class earning guaranteed entry into the first Life Time Tri New York City Championship in July 2018.

Lululemon Sues Under Armour Over Sports Bra Design
Lululemon has sued Under Armour for allegedly copycatting patented designs belonging to Lululemon without its permission.

Foot Locker Loses Appeal In Pension Dispute
Foot Locker Inc. has to pay higher pension benefits to correct payouts related to the conversion of the company’s pension plan in 1996 to a defined benefit plan with a cash balance formula. A federal appeals court ruled that the retirement plan change that amounted to an impermissible and undisclosed benefit freeze, according to Bloomberg. […]

Headsweats Names Julie Oldfield Director Of Sales And Marketing
Headsweats promoted Julie Oldfield to the newly created position of director of sales and marketing.

2XU Opens New North American Headquarters In Santa Monica
2XU, the compression apparel company, announced the establishment of its North American headquarters in Santa Monica.

Nuun Partners With Flywheel Sports
Nuun will be providing hydration solutions to members of Flywheel Sports, the indoor cycling boutique, during the two weeks of the Tour de France.

Jawbone Undergoing Liquidation
Jawbone, one of the early fitness wearables once valued at $3 billion, has begun liquidation proceedings, according to a report in The Information.

Velocio Apparel Secures Investment, Hires Laura Spencer
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean chief marketing officer.

Cutters Launches Julian Edelman Football Gloves Collection
Cutters, the specialist in football gloves, has created an exclusive, signature series with New England Patriots’ wide receiver Julian Edelman and his personal brand, JE11.

Outdoor Retailer Trade Show Moving To Denver
Emerald Expositions LLC announced it had selected Denver for the site of all Outdoor Retailer tradeshows, including Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market, which will move to November in 2018. It is intended that Grassroots Connect will co-locate in Denver with Outdoor Retailer when an appropriate venue is procured.

OIA’s Executive Director Touts Benefits Of Denver Move
In a letter to OIA members, Amy Roberts, executive director of the Outdoor Industry Association (OIA), spelled out the benefits of the move of the Outdoor Retailer show to Denver, including shifting the dates to the front end of the ordering cycle, significantly reduced booth rates and less travel for the industry with the combined Winter Show.

Nike Partners With European Soccer Social Network
Tonsser, a startup that offers a vertical social network aimed at youth soccer players, has signed on Nike as its first brand channel partner, according to a report from TechCrunch.

QVC To Merge With HSN
Liberty Interactive Corp., the parent of QVC ,announced that they have entered into an agreement whereby Liberty Interactive will acquire the 62 percent of HSNi it does not already own in an all-stock transaction.

Power Plate And SKLZ Co-Develop Training Accessories Line
Power Plate, a maker of vibrating platforms to help athletes prepare faster, perform better and recover quicker, announced a strategic partnership with SKLZ and a continuing partnership with EXOS.

Wiivv Launches Employee Wellness Program
Wiivv Wearables Inc., a Vancouver and San Diego-based consumer technology company that creates custom-fit footwear products through an app, has launched an Employee Wellness program for workers on their feet, following a successful pilot program with the Pacific Northwest’s renowned North Shore Rescue team.