SGB Update Sports & Fitness
Farm To Feet To Sponsor Blue Ridge Marathon
The race course starts in downtown Roanoke and climbs to the top of Mill and Roanoke Mountains. Following sections of the Blue Ridge Parkway, the course has a total elevation change of 7,430 feet and is considered America’s toughest road marathon.
Honey Stinger Adds Sales And Marketing Hires
“We are thrilled to add several new positions and highly qualified members to our growing team here at Honey Stinger,” said Rich Hagar, Honey Stinger co-founder.
Sports Direct Purchases 7.9 Percent In Finish Line
Sports Direct, which earlier this year agreed to purchase Eastern Mountain Sports and Bob’s Stores in bankruptcy proceedings, has acquired a 7.9 percent stake in The Finish Line Inc., according to a regulatory filing.
Rollerblade Introduces New Rollerblade Speed Team
The global team includes Guillaume de Mallevoue, Sebastian Paredes, Quentin Giraudeau, Aura Quintana, Vincent Esnault and Jorge Botero.
Adidas Stirs Anger With Boston Survivors E-Mail
Adidas said in a statement, “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world.”
Play It Again Parent Sees Q1 Profit Gain
Earnings growth during the first quarter was driven by an increase in customer activity within the company’s lease portfolio and moderate royalty growth in the franchise business.
Sena Brings Adds Chris Clarke To Cycling Division
Clarke and the Sena team will be at Sea Otter Festival this weekend to debut the final design of the first ever Bluetooth integrated cycling helmet – the X1.
MusclePharm, Munster Rugby Form Strategic Partnership
MusclePharm will serve as the official sports nutrition partner to Munster Rugby.
Study: Exercise May Be Contagious
According to a new study by MIT Sloan School, your knowledge of what your friends are doing can and will motivate you to do more.
Whistle Sports Hires Vice President Of Content
J LaLonde has worked in the content business for over 15 years across sports, comedy, radio, TV and film. His expertise includes building and acquiring content that can thrive in the rapidly changing media landscape.
Picky Bars Teams Up With British Runner Paula Radcliffe
The six-time world champion and world record holder will act as an ambassador to help bring awareness and expand opportunities for the brand across the pond.
Silipos Partners With Running Room
The Canadian running and walking retailer will offer a group of products from Silipos Active, a line with focus on the outdoor, active lifestyle launched in March 2017.
Active Interest Media Hires Chief Innovation Officer
Active Interest Media, the parent of Yoga Journal, Backpacker, SKI, Skiing and other magazines, announced that Jonathan Dorn has been promoted to chief innovation officer. He was formerly senior vice president, digital and creative services.
Garmin To Title Sponsor Kansas City Marathon
“As a company with a significant presence in the Kansas City area, we are proud to be the new title sponsor of the Kansas City Marathon,” said Brian Brooker, Garmin vice president of creative and communications.
Skechers Launches Athleisure Collection
Skechers will partner with four new ambassadors – Koya Webb, a fitness model, vegan advocate and former track star; Danette May, a fitness star and social media influencer; superfood guru and yogi Sophie Jaffe; and NY Pilates expert Katie Yip. – as part of the launch.
