SGB Update Sports & Fitness
Shock Doctor To Sponsor Field Hockey Star
Shock Doctor, the leader in mouthguards, announced a partnership with women’s field hockey star Lidewij Welten.
Vista Outdoor Q1 Exceeds Wall Street’s Targets
Vista Outdoor Inc.’s earnings and sales dropped in its fiscal first quarter, but results exceeded Wall Street’s expectations and the company reaffirmed its guidance for the year.
Foot Locker Launches Campaign Featuring DeMarcus Cousins And Ndamukong Suh
The spot, titled “Make an Impression,” highlights two athletes who have not always made the best impressions in their respective sports.
Inov-8 Adds Brendan Murray As Sales And Marketing Manager
In his new role, Murray will lead Inov-8’s U.S. sales and marketing teams
Iconix Brand Group Lowers Full Year Outlook
Iconix Brand Group reported second-quarter revenue excluding divested brands was down 7 percent, an improvement from the first quarter. But the company reduced its guidance for the year due to the timing of certain new initiatives, the transition of certain licensees, and the deconsolidation of the Southeast Asia joint venture
Own The Gridiron With These Outrageous New Cleats
Top-tier shoe brands drew inspiration from Von Miller, Russell Wilson and Cam Newton for a fresh crop of eye-catching footwear.
Wolverine Worldwide Lifts Guidance On Above-Plan Q2
Wolverine Worldwide raised its guidance for the year after reporting second-quarter results that topped Wall Street’s targets. Benefiting from its transformation initiatives, most brands exceeded revenue expectations for the quarter while also over-delivering on operating profit goals.
The Running Event Returns To Austin
The Running Event (TRE), the running specialty conference and trade show, returns to Austin in late November and will feature a keynote presentation by Walter Robb, former Whole Foods CEO.
Fanatics Close To Securing $1 Billion Investment
SoftBank is close to closing on an investment of $1 billion in Fanatics, according to a report in the Wall Street Journal.
Omega Ambassadors Become “Astronauts For The Day” At 2017 PGA Championship
As part of Omega’s Speedmaster watch’s 60th anniversary, top-ranked golfers and Omega Ambassadors Rory McIlroy and Sergio Garcia donned astronaut suits and took turns driving a lunar rover to start PGA Championship week at Quail Hollow Club.
TIA Innovation Challenge Finalists To Present In NYC On August 28
The Tennis Industry Association (TIA) selected the finalists in the Tennis Industry Innovation Challenge to be held on August 28 in New York City.
Zappos.com To Sponsor Pet Adoption Fees In 36 U.S. Cities
Zappos.com is teaming up with North Shore Animal League America for a new animal advocacy and pet adoption initiative.
Puma Teams Up With Lumo Bodytech
Puma partnered with the motion science company to introduce a new Puma product powered by Lumo’s artificial intelligence coaching platform.
Zamst Athlete Amy Cragg Takes Bronze At 2017 IAAF World Marathon Championships
Cragg, the winner of the 2016 U.S. Olympic Marathon Trials, clocked a time of 2:27:18 to earn a bronze medal.
’47 Develops Animated Video Series To Celebrate Anniversary
To celebrate its 70th anniversary, ’47 is releasing a three-part animated video series that tells the sports lifestyle brand’s heritage, part one of which will debut on August 14.
