is teaming up with North Shore Animal League America for a new animal advocacy and pet adoption initiative.

Beginning August 11, Zappos for Good will sponsor adoptions, for all approved adopters, at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on November 24. This means Zappos will cover all qualifying adoption fees for select shelters each Friday, for both dogs and cats.

“At our core, is a service company. Friend on us Fridays presented by Zappos for Good is a way for us to extend our special brand of service to customers in a different way by rescuing both pets and humans by uniting them as BFFs,” said Zappos Karma Kommando Steven Bautista. “Our goal with Pawlidayz, and now Friends On Us Fridays, is bringing happiness to our customers in a heartfelt way.”

“We are excited about partnering with and raising awareness about the plight of homeless animals while working together with our shelter partners across the country to find them loving homes,” said Joanne Yohannan, senior vice president, operations, North Shore Animal League America.

Working in tandem with North Shore Animal League America (NSALA), Zappos will announce new cities every week with multiple NSALA shelter partners participating in an effort to find responsible, loving homes for rescued animals. Prospective pet parents across the country can follow the excitement and vote for their city to be included by visiting and requesting Friends On Us Fridays come to their town.

The first three Fridays include:

Friday, August 11: Southern California

  • Burbank, Burbank Animal Shelter
  • Baldwin Park, Baldwin Park Animal Care Center
  • Agoura Hills, Agoura Animal Care and Control

Friday, August 18: Illinois

  • Chicago, Animal Welfare League
  • Springfield, Illinois Humane
  • Chicago Heights, South Suburban Humane Society

Friday, August 15: New York

  • Port Washington, NSALA
  • Manhattan, Muddy Paws Rescue
  • Brooklyn, Sean Casey Animal Rescue

Friends On Us Fridays is an extension of Zappos’ annual Home for the Pawlidayz campaign in which adoption fees at shelters across the country are sponsored by Zappos from Black Friday through the holiday weekend. This campaign continues to grow each year and has led to more than 18,000 pet adoptions to-date. New developments for Pawlidayz 2017 will be announced in the coming months.

Photo courtesy Zappos