SGB Update Sports & Fitness
Crunch Fitness Reaches Million Members Following Record Growth
Crunch Fitness announced the brand has hit the one-million-member mark.
Wyoming Offering Concussion Insurance For High School Athletes
Every high school and middle school student participating in a Wyoming High School Activities Association (WHSAA) sponsored activity will now be covered by concussion insurance in 2017.
Adidas And Wanderlust Break Yoga Record
On Sunday, September 10, Adidas and Wanderlust broke the official Guinness World Records Title for most people doing yoga in pairs at the Wanderlust 108 Brooklyn event in Prospect Park.
Report: Jordan Extends Deal With Russell Westbrook
Russell Westbrook has signed the “most lucrative” deal ever with Nike’s Jordan brand, sources told ESPN.
Descente Becomes Apparel Sponsor Of The Honolulu Marathon
Japanese sports and outdoor brand Descente signed a three-year deal with the Honolulu Marathon beginning in 2017.
NFL FLAG-In-Schools Program Expands
The NFL, USA Football, GENYOUth and Fuel Up to Play 60 announced the expansion of the NFL FLAG-In-Schools Program, which aims to increase physical of youth by providing flag football resources to underserved communities.
I9 Sports Awards Six Franchise Territories
i9 Sports, the nation’s largest youth sports league franchise, has awarded six franchise territories across the East Coast.
Dick’s Pledges More Than $5.5 Million Towards Hurricane Relief Efforts
Dick’s Sporting Goods, along with The Dick’s Sporting Goods Foundation, announced a $5.5 million commitment to support communities impacted by Hurricanes Harvey and Irma.
Irma Impact On U.S. Retail Could Reach $2.75 Billlon
Planalytics estimates that the potential economic impact for lost sales in the consumer and retail sector from Hurricane Irma is $2.75 billion. The weather-analytics company said its estimate was addition to the damage caused directly by the storm.
Tailwind Adds Distributors To Serve Independent Bicycle Retailers
Tailwind Nutrition partnered with Hans Johnsen Company and Downeast Bicycle Specialists as distributors to serve independent bicycle retailers throughout the U.S.
Lacoste Acquires Tecnifibre
Lacoste has agreed to acquire French racquet and string manufacturer Tecnifibre.
MyZone Names New Global Director Of Marketing
MyZone, a wearable training partner that rewards effort, added Gemma Bonnett to the company’s marketing team as the global director of marketing.
Study: Americans Spend Big On Athletics
Americans spent more than $100 billion over the past year on sporting events, athletic equipment and gym memberships, according to a new report from CreditCards.com. Sporting events, including tickets, transportation and food and beverage, comprised the majority of the spending; 79 million people indicated laying out a total of $56 billion in the past 12 months.
Peak Sports Partners With Brazil Olympic Committee
Peak Sports, a Chinese sportswear and sports equipment firm, has established an across-the-board collaboration agreement with the Brazil Olympic Committee spanning the next two Olympic cycles.
Respect Your Universe Chosen To Be Showcased At Fancy’s NYC Store
RYU Apparel Inc. stated that RYU apparel and bags are being displayed and highlighted for sale at the Fancy pop-up shop located in New York City’s trendy NoLIta district.
