SGB Update Sports & Fitness
Hibbett Sports Pledges To Raise $100,000 To Fight Heart Disease
Hibbett Sports Inc. shared plans to raise $100,000 in donations by June 30, 2017 to benefit the American Heart Association.
Adidas Unveils New NHL Uniforms
On Tuesday night in Las Vegas, Adidas and the NHL unveiled the new Adizero Authentic NHL jerseys. The new uniforms, which replace Reebok’s sponsorship deal, are designed to take the hockey jersey silhouette “to the next level by redefining fit, feel and lightweight construction.”
Bauer Hockey Athletes Finalists For NHL Rookie Of The Year
Toronto’s Auston Matthews, Winnipeg’s Patrik Laine and Columbus’ Zach Werenski — all official partners of Bauer – are finalists for the Calder Trophy at the NHL Awards event in Las Vegas on Wednesday night.
Fila Becomes Official Apparel And Footwear Provider Of The Western & Southern Open
Fila will outfit the more than 1,300 volunteers working the event, as well as on-court personnel such as linespersons, ball persons, chairpersons, and on-mic emcees. Fila also gains the right to use the tournament logo to embellish branded clothing.
J.C. Penney Secures Refinancing
The amended and restated $2.35 billion facility provides improved pricing terms and extends the maturity from 2019 to 2022.
Half-Marathon Finishers Dip For Second Straight Year
A total of 1.9 million runners finished a half marathon in the U.S. in 2016, down from the record high of just over two million finishers in 2014 and slightly down from the 1.986 million total in 2015, according to Running USA’s 2016 Annual Half Marathon Report. While participation dropped, there were a record 2,800 U.S. half marathon events in 2016, up from 2,700 in 2015.
Timberwolves To Wear Fitbit Logo Patch On Jerseys Next Season
Fitbit’s logo will appear on Timberwolves player uniforms beginning with the 2017/18 season as the team’s jersey patch partner, as well as on the Iowa Wolves jerseys as part of a new three-year partnership.
Dick’s Team Sports HQ Adds West Coast Technology And Support Center
The new tech center in San Diego supports Dick’s digital transformation efforts and will provide cloud-based administrative infrastructure, management solutions, analytics and communications to National Governing Body (NGB) customers to youth sporting associations in the U.S.
Sport Chek Features Store Associates In Ads
Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
McDonald’s Exits Longtime Olympics Partnership
McDonald’s has become the latest sponsor to walk away from the Olympics. Earlier this year, Anheuser-Busch InBev’s Budweiser ended its sponsorship of the U.S. Olympic Team after 32 years.
Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.
Red Bull 400 Returns To Park City For Third Year
With a starting point of 6,870 feet this 400 meter near-vertical sprint will challenge competitor’s speed, endurance and determination to the top of the breathtaking 2002 Winter Games ski jump.
Vexatec Signs Tommy Haas
Vexatec, the Swiss-based developer of the smart shirts, has added Tommy Haas, the tennis star, to its roster of ambassadors.
24 Hour Fitness To Host Tryouts For Olympic Hopefuls
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.
