Crunch Fitness announced the brand has hit the one-million-member mark.
Now at more than 225 locations across 24 U.S. states, Puerto Rico, Canada, Australia and Spain, with commitments to open over 500 more franchise locations, Crunch is continuing its aggressive push into new markets to provide a rewarding business and fitness experience globally.
“We have been pushing toward our million-member mark and couldn’t be happier that we are eclipsing this important milestone,” said Keith Worts, CEO of Crunch Fitness. “And we have set our sights higher – expanding organically, via acquisition and through franchising in the U.S., Canada and several key markets abroad.”
Ben Midgley, CEO of Crunch Franchise, noted, “Our franchisees deserve much of the thanks. Despite a highly competitive market, we achieved this milestone in less time than nearly any other brand in the industry, and it’s due in large part to our strong franchise network. Over the last 7 years, we have established Crunch Fitness as the number one ‘High Value/Low Price’ brand in the country.”
Since the company began franchising in 2010, the fitness brand has grown at an unprecedented rate, with a 77 percent compound annual growth rate in clubs and a 42 percent compound annual growth rate in members. Additionally, the brand counts a diverse mix of businesspeople as its core group of about 60 franchisees – men and women who come from finance, health, military and small business backgrounds – who are seeing significant ROI from their clubs.
Offering an innovative model for the fitness industry that blends exercise with entertainment and a philosophy of No Judgments, Crunch offers multiple club formats: its premium Crunch Signature, mid-priced Crunch Select and low-priced Crunch Fitness. Importantly, Crunch Fitness is the leader in the “high value/low price” category, offering lower prices and higher quality services than any other national franchise brand.
The U.S. fitness industry has seen year-on-year growth for nearly the last decade and presents a lucrative opportunity for business owners. According to the International Health, Racquet & Sportsclub Association (IHRSA), the U.S. fitness category generated $27.6 billion in revenue in 2016. Crunch is appropriately positioned to capitalize on the continued growth opportunities forecasted in the category.