MyZone, a wearable training partner that rewards effort, added Gemma Bonnett to the company’s marketing team as the global director of marketing.

Bonnett will be responsible for developing and implementing innovative marketing strategies and tactics to further drive growth for the company. She will also further develop brand development and messaging in the marketplace.

“Myzone prides itself with the caliber of its team and having known Gemma for a decade I have seen first-hand how she represents the companies that she’s worked for with the utmost professionalism and integrity,” said Dave Wright, creator and CEO of MyZone. “With over 4,500 facilities in 30-plus countries, Gemma’s marketing experience and skill set will allow us to continue to innovate and grow within the fitness industry.”

Bonnett previously served as director of strategic marketing for Johnson Health Tech. Co. Ltd. and, having been in the industry for more than 15 years, is a recognized Chartered Marketer. She also serves as a member of the professional standards committee EREPS for EuropeActive.

“This is a very exciting opportunity,” said Bonnett. “The wearable tech industry continues to grow at a rapid pace and I look forward to further strengthening the MyZone brand within that space.”