Durango, CO-based endurance drink mix manufacturer Tailwind Nutrition partnered with Hans Johnsen Company and Downeast Bicycle Specialists as distributors to serve independent bicycle retailers throughout the U.S.

“We are seeing a significant increase in cyclists using Tailwind Nutrition for their training and racing needs whether they are on the road, trail or gravel,” said Jenny Vierling, co-founder of Tailwind Nutrition. “One of the reasons we wanted to partner with both Hans Johnsen Company and Downeast Bicycle Specialists, is because just like us, they are family-owned and put their customers first in everything they do. By offering our full collection of products through these distributors, we are able to get our product onto the shelves of more stores throughout the U.S., and in the hands – and bottles – of cyclists who previously have not been able to find our product at their local shop.”

“Our team is super excited to be partnered with a premier brand like Tailwind Nutrition,” said Greg Gorczyca, purchaser at Hans Johnsen Company. “It’s always a pleasure for us to work with another family-run business knowing that we share a lot of the same goals and values.”

Photo courtesy Tailwind Nutrition