SGB Update Sports & Fitness

Bonobos Signs PGA Golfer Justin Rose To Apparel Deal
Justin Rose, the second-ranked PGA Tour player in the world, has signed an apparel deal with Bonobos. He had long been with Adidas.
Antigua Celebrating 40th Anniversary
Said Ron McPherson, president and CEO of Antigua. “We are very proud of our history and heritage and look forward to continuing
our growth in the markets we serve. Antigua will have several promotions at the January trade shows and throughout the year to commemorate our 40th Anniversary.”
American Trail Running Association To Promote “Trail Running Responsibility” In 2019
The American Trail Running Association (ATRA) announced “Trail Running Responsibility” as its theme for 2019. This is a topic to follow recent ATRA themes including last year’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections.
Kraft Hockeyville USA Returns To Support Hockey Communities Nationwide
Nominations are officially open for the fifth year of Kraft Hockeyville USA. Together with the National Hockey League Players Association (NHLPA) and National Hockey League (NHL), Kraft Heinz is looking to find America’s most spirited and enthusiastic hockey communities for their chance to compete for the opportunity to host an NHL Pre-Season Game, receive up to $150,000 in rink upgrades from Kraft Heinz and $10,000 worth of hockey equipment through the NHLPA Goals & Dreams program.

BrainScope Receives FDA Clearance
BrainScope, a medical neuro-technology company focused on concussion and mild traumatic brain injury (mTBI) assessment, announced that it has received FDA clearance to include additional language in its product’s Indications for Use (IFU).
Everlast Supports Educational Symposium For Fighters
Everlast Worldwide and Protect Yourself at All Times (PYaAT) creator, Adrian Clark are partnering up to introduce the first ever PYaAT symposium.
SFIA Elects Officers, Directors For 2019
Chris Clawson, former president, Life Fitness, has been re-elected as the Sports & Fitness Industry Association (SFIA) chairman of the board for a fourth one-year term. He was one of a few re-elected or newly elected officers and directors the association announced Wednesday.
Fila Signs Sponsorship Agreement With WTA Top 10 Ranked Player Kiki Bertens
FILA on Wednesday announced that it has signed a sponsorship agreement with Kiki Bertens, the WTA No. 9 ranked singles player in the world.

OrderMyGear Appoints Dave Dutch as Chief Executive Officer
OrderMyGear, the sporting goods and custom apparel platform, announced the appointment of Dave Dutch to the position of CEO. Dutch was most recently CEO of PayLease, where he helped the company grow to over 200 employees during his seven year tenure.
Report: New Balance In Talks Over Record Liverpool Deal
New Balance is in negotiations to extend its partnership with Liverpool in what could be a record kit deal, according to the Daily Mail, according to the Daily Mail.
Clock Runs Out On PHIT As Congress Leaves Town
The acrimonious debate and paralysis around the government shutdown led to a major casualty: The Personal Health Investment Today (PHIT) Act. PHIT was awaiting a final vote in the U.S. Senate, but fell victim to the dysfunction in D.C., despite passing the House with strong bipartisan support in July.

Dick’s Sporting Goods To End U.S. Olympic Sponsorship
Dick’s Sporting Goods Inc said it will not renew its United States Olympic Committee (USOC) sponsorship beyond 2018, according to various reports. The decisions comes as Team USA continues to deal with fallout from the sexual-abuse scandal surrounding former gymnastics doctor Larry Nassar.
Sears Chairman Edward Lampert Makes Last-Minute Bid To Avert Liquidation
Sears won a reprieve from liquidating after its chairman, Eddie Lampert, submitted a $4.4 billion bid in an effort to purchase the retailer.
Sears To Close 80 More Sears And Kmart Doors By March
Sears Holdings, in bankruptcy proceedings since October, revealed 80 more Sears and Kmart stores it plans to close in late March 2019.
Advisory Board To Further Sports Technology Collaboration
The International Sports Technology Association announced Rebecca Hopkins as the newest member of its Executive Advisory Board. During the two-year appointment, Hopkins will provide board-level insights into the global sports technology marketplace and her company’s sports technology programs, whilst representing UK interests in the sector.