New Balance is in negotiations to extend its partnership with Liverpool in what could be a record kit deal, according to the Daily Mail, according to the Daily Mail.
The Daily Mail reported that Liverpool is seeking at least a UK£30 million hike on top of its current UK£45 million-a-year deal with New Balance, which began in 2015. The contract runs until the end of the 2019/20 season. The Daily Mail report indicated that Liverpool would seek another partner if New Balance can’t meet the club’s asking price.
The deal could surpass Manchester United’s UK£75 million-a-year agreement with Adidas, seen as the highest in the Premier League.