“In recent years, the Kraft Hockeyville program has helped countless local communities ignite their spirit and passion for hockey,” said Magen Hanrahan, vice president of media and marketing services. “Now entering our fifth year, we’re eager to engage with even more communities and breathe new life into the next class of local rinks.”
Program ambassador Jeremy Roenick, NHL veteran and current NHL analyst for NBC Sports, returns as the spokesperson for Kraft Hockeyville USA. “I’m honored to be back supporting this incredible grassroots hockey program,” said Roenick. “Kraftshines a spotlight on local communities, and how important they are to youth hockey. I’m looking forward to another incredible year.”
The 2019 program was announced live during today’s NBC broadcast of the 2019 Bridgestone NHLWinter Classic outdoor game featuring the Boston Bruinsagainst the Chicago Blackhawksat Notre Dame Stadium in South Bend, Ind.
How Kraft Hockeyville USA 2019 Works
Throughout the submission process, hockey communities will be asked to bring their stories to life online through the mobile-friendly platform at www.KraftHockeyville.com, to earn Rally Points by adding notes, uploading photos and videos, tweeting from the community page and interacting with the community online. Complete contest rules and how to enter are available on the website. Finalists will be selected based on the best stories and their community’s total Rally Points through three periods, like a hockey game:
- Period 1 (January 1–March 2, 2019) – Local communities submit a story on why they deserve to win Kraft Hockeyville USA on www.KraftHockeyville.com. Once posted, users should activate their community online to rally behind the local rink by boosting their digital Rally Points. Communities are judged based on a combination of total Rally Points and best story.
- Period 2 (March 24–30, 2019) – After the judges read through each rink’s story and calculate the total Rally Points of each submission, the top four finalists will be announced on March 24, 2019. The four finalists will then have one week to rally their community and hockey fans nationwide in preparation for the live voting event.
- Period 3 (March 30–31, 2019) –The four finalist communities will compete to receive as many votes as possible within the 28-hour voting phase. New for 2019, Kraft Heinz is giving away a trip for two to a Stanley Cup Final game. Each vote cast equals one entry into the sweepstakes, so consumers from across the country can vote for their favorite community multiple times, up to 40 total entries1. The winner of Kraft Hockeyville USA 2019 will be announced on March 31, 2019 during an intermission of an NHL game on NBCSN and will be awarded the grand prize of an opportunity to host an NHL Pre-Season Game and receive $150,000 in rink upgrades from Kraft Heinz. The runner-up will receive $30,000 in rink upgrades, and each second-place rink will receive $10,000 in rink upgrades. Each of the four finalists will also receive $10,000 worth of new hockey equipment from the NHLPA Goals & Dreams program.
Since launching in Canada in 2006, Kraft Hockeyville has positively impacted more than 100 communities with more than $4.4 million in rink upgrades across Canada and the U.S.
For complete contest rules and nomination applications, visit www.KraftHockeyville.com.