SGB Update Sports & Fitness
Timberland Helps Haiti Plant 2 Million Trees, and Counting
Three years after committing to plant 5 million trees in five years, Timberland shared progress of improved environmental, economic and social conditions in the rural region near Gonaives, Haiti. In partnership with a local non-governmental organization,
Castrol Launches Castrol U.S. Soccer Index
Castrol will expand the Castrol Index – a rankings system for men's professional soccer – to the U.S. Soccer Federation for the Men's National Team ahead of the team's Jan. 29 match against Canada in Houston, TX to open 2013…
Academy Sports + Outdoors to Hold Super Bowl Parties al New Orleans Store
Academy Sports + Outdoors announced a celebrity athlete lineup for its five-day “Party for the People” at local New Orleans stores Academy's “Party for the People” takes place Tues., Jan. 29 through Sat., Feb. 2…
Skechers’ Super Bowl Ad Features Joe Montana/Ronnie Lott
Skechers USA, Inc. announced that the company’s second commercial airing Super Bowl weekend will feature Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Chal
R.L. Winston Rod Co. Appoints VP Sales/Marketing
The R.L. Winston Rod Company said David Heller has joined the company as VP of sales & marketing…
NOCSAE Poised to Award $2 Million in Grants to Research Concussion Protection
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) could fund new and ongoing concussion and head injury research grants totaling more than $2 million at its winter meeting, which starts this week…
Lafuma Group Finds Swiss Backer, Plans Stock Offering
Calida Group is acquiring a strategic stake in Lafuma Group, the French company that owns the Lafuma, Millet and Eider outdoor brands and the Oxbow board sports brand.
Brooks’ Momentum Accelerates
With revenues surging 43 percent in 2012 to crack $400 million for the first time and future orders ahead 31 percent, Brooks Sports is feeling no slowdown in the running category. At a breakfast meeting with journalists held last week at the Outdoor Retai
Woolrich Increases Committment to U.S. Manufacturing
Woolrich has expanded its commitment around supporting U.S. manufacturing. Among the apparel manufacturer's goals will be to increase the yardage of wool produced in its woolen mill by 50 percent in 2013 and ensuring that more than 50 percent of Wool
Jetboil Begins Using Ontario Facility to Serve Canadian Dealers
Jetboil announced a new domestic support structure for its growing dealer base in Canada. Effective Jan. 17, the maker of outdoor cooking gear is fulfilling orders and providing service to Canadian customers from Johnson Outdoors’ domestic headquart
Columbia Sportswear Expands Conservation Grants Program with Grassroots Outdoor Alliance
Grassroots Outdoor Alliance (Grassroots) and Columbia are proud to recognize dynamic local conservation projects and people who share our passion for the outdoors through the Columbia/GOA Belay Program. This program, established in 2012, expanded by over
NICA Names 2012 Honorees
Outstanding participants from high school cycling leagues in northern and southern California, Colorado, Minnesota, Utah and Washington states were honored at the 2012 National Interscholastic Cycling Association (NICA) Awards, at the world headquarters o
Ecco Named Vendor Partner by Grassroots Outdoor Alliance
Grassroots Outdoor Alliance (Grassroots) named the Danish footwear brand Ecco as a Vendor Partner…
Hedstrom Acquires Regent Sports
Marking its fourth acquisition of 2012, Hedstrom, based in Ashland, OH, has completed the acquisition of the assets of the sporting goods and game company Regent Sports Corporation…
Reebok and Spartan Race Announce Global Partnership
Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of t
