Dick's Sporting Goods announced an updated and upgraded “Jersey Report,” with new advanced features to provide fans unparalleled insights into pro football jersey sales at Dick's Sporting Goods nationwide and online. Updated daily, the Jersey Report is the only destination offering fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.
Building on the first edition last season, football fans now have a one-stop shop to follow the popularity of their favorite player's jerseys, as well as access to customizable statistics and information. The “Stat Wall” feature provides the unique ability to compare specific players, or teams, against their rivals and create detailed graphs featuring jersey sales by player, team, position and division. These comparisons can be broken down by week, month, or season-to-date and shared on fans' social networks.
“As a premier destination for authentic jerseys and licensed apparel, Dick's Sporting Goods constantly looks for ways to further connect passionate fans with the players and teams they love and support,” said Lauren Hobart, SVP & Chief Marketing Officer, Dick's Sporting Goods. “The Jersey Report brings a new level of engagement to the game by offering easy access to unique and compelling stats never before available about players' and teams' jersey popularity.”
New for this season, the Jersey Report incorporates compelling jersey-focused feature articles, fans' stories and expert analysis on the driving factors behind ranking changes.
In addition to football, this year's Jersey Report will also provide the same stats and analysis for hockey jersey popularity beginning in October.
For more information about the Jersey Report, please visit: http://www.dsg.com/jerseyreport/football.
