Cat Footwear announced the latest additions to their Earthmovers Campaign: Alexi Panos and Tennille Amor, the co-founders of E.P.I.C., a non-profit organization standing for “Everyday People Initiating Change.” In keeping with Caterpillar Inc.'s tradition of hard work and fearlessness, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives. Alexi and Tennille are the epitome of this campaign, with an organization that is specifically designed to promote the individual power in all of us to make a difference, now.
With equally impressive backgrounds in the entertainment industry and budding artistic careers, Alexi and Tennille originally came together with a shared philanthropic vision. They believe that you don't have to wait until you've reached extreme levels of wealth, celebrity or power to give back, but that you can start helping those in the developing world who need our help, right now.
Currently, their non-profit organization, E.P.I.C., brings clean drinking water to villages in Africa and encourages people to realize their potential to initiate positive change each and every day. As does Cat Footwear with the Earthmovers Campaign, Alexi and Tennille also seek out and spotlight inspiring people who are creating change on their website, www.EPICthemovement.org.
“When we first heard about Alexi, Tennille, and their organization, we couldn't believe how similar E.P.I.C.'s movement was to the basis of our Earthmovers campaign,” says Kelly Ballou, Marketing Director for Cat Footwear, “Earthmovers are dedicated, bold, and committed to impacting the earth, and Alexi and Tennille are quite literally two confident females who look at every new day as an opportunity to initiate change.”
“Our movement is based on the idea that everyday people can move the earth,” says Alexi. “Our motto is 'What did you do today?' because we believe that we each have the power to change the world, and the world needs us now,” seconded Tennille.
In celebration of the Autumn/Winter 2013 collection launch, Cat Footwear will give consumers the opportunity to buy a pair of shoes and give back at the same time. With each purchase made from their direct mail catalog, buyers will receive a complimentary “What Did You Do Today?” dog tag by E.P.I.C. and Cat will donate $5 to E.P.I.C. to help fund another well in Africa, bringing clean drinking water to a community in need.
To learn more about E.P.I.C. and the Earthmovers campaign, visit: www.CatFootwear.com/Earthmovers or www.EPICtheMovement.org.
Cat Footwear is a division of Wolverine Worldwide Inc.
