Deckers Outdoor Corporation appointed Jeffrey Bua as Teva brand president and said he will report directly to President, Chief Executive Officer and Chair of the Board of Directors, Angel Martinez. Bua replaces Joel Heath  who has left the company to pursue other opportunities.

Prior to joining Deckers in 2011 as Mozo brand president, Bua was instrumental in driving improved results at several footwear companies including RG Barry Corporation, Hi-Tec Sports, UMBRO and Reebok. His senior level roles have included overseeing key functions such as new business development, brand development, sales & marketing, product development and customer service. During his nine year tenure with Reebok which included positions as product marketing manager, national account sales director and senior director of sales operations, Bua helped achieve number one positions in tennis, basketball and fitness.

“Jeff has demonstrated the ability to take brands to the next level during his 30 plus year career in the footwear industry,” said Martinez. “Over the past several years we’ve made good progress re-positioning the Teva brand to attract a younger, more active consumer. Jeff’s broad range of experience will be incredibly valuable as we look to leverage the brand’s sandal heritage to create new growth vehicles within the outdoor space. I look forward to working closely with Jeff to achieve Teva’s long-term goals and we wish Joel all the best in his future pursuits.”