McDavid Signs Second Endurance Team Athlete
Ultrarunner Todd Braje officially signed on as the newest McDavid USA Team Athlete. He joins Tim Long…
OIA Laments Budget Deal’s Impact on Public Lands
Outdoor Industry Association and The Conservation Alliance said the 2011 budget agreement passed by Congress Thursday will curb job growth in the outdoor recreation industry. The agreement defunded the Obama administration’s Wild Lands policy and cu
New Balance Kicks Off Boston Marathon Campaign
New Balance is launching a “Let's Make Excellent Happen” Boston Marathon marketing campaign to coincide with the race's 115th running on Monday…
Academy Sports Sues Gander Mountain Over Use of Academy Name
Academy Sports + Outdoors has filed a lawsuit to prevent Gander Mountain Co. from promoting its classes as the Gander Mountain Academy, according to a report in the Minneapolis/St. Paul Business Journal…
Google Ad Clicks up 18% in First Quarter
Google reported that aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of its AdSense partners, increased approximately 18% in the first quarter ended March 31 over the first quarter of 2010 and increased appr
Granite Security Taps Viner for New Role
Granite Security Products, Inc., the manufacturer of Winchester Safes, announces the addition of Rob Viner as the Director of Sales, National Accounts…
Cabela’s Completes Variable Funding Facility
Cabela's Incorporated reported recently that its wholly owned subsidiary, World's Foremost Bank, has entered into a $352.9 million commitment with Bank of America, National Association under an outstanding series of variable funding notes issued
Dakota Arms Announces New Website
Dakota Arms has launched a newly re-designed website. The company said the primary goal for the website redesign is to “more effectively market the premium Dakota brand and products by providing consumers with a user-friendly experience while exemplifying
Crimson Trace Appoints Narus Great Lakes Sales Manager
Crimson Trace has appointed Michael Narus to the position of sales manager for the Great Lakes Region. Currently residing in Wisconsin, Narus brings over 15 years of experience in the sporting goods industry to his new role with Crimson Trace, where he wi
Taylor Brands Renews Partnership with the American Deer and Wildlife Alliance
Taylor Brands LLC, a manufacturer and wholesale distributor of Smith & Wesson and Schrade Knives, has renewed its sponsorship of the American Deer & Wildlife Alliance…
American Rec Moving Isis from Vermont to Boulder
American Rec is moving Isis, which it acquired 14 months ago, from Burlington, VT to Boulder, CO so Isis can take better advantage of the growing talent pool American Rec has developed in Boulder for its other outdoor brands. Isis president, co-founder, a
Stephen Murray Steps Down as Global President of the Urban Outfitters Brand
Urban Outfitters, Inc. announced the resignation of Stephen Murray from his position as global president of the Urban Outfitters Brand. Murray, who joined Urban in May 2010, was formerly president of VF Action Sports Coalition and former president of Vans
Reebok Launches RealFlex Campaign
Reebok has launched an eight week campaign to support the launch of its RealFlex natural motion collection. The media mix spans tv, digital, print and in-store with interactive elements that allow consumers to virtually sample the RealFlex technology…
Head N.V.: Wholesale Snowsports Equipment Sales Reached $1.22B in 2010
Head NV estimated that Europe generated 65 percent of the global market for winter sports equipment in 2010, which it estimated at approximately €920 million ($1.22bn) at the wholesale level. That included…
Adidas Claims to Launch Lightest Basketball Shoe
Adidas unveiled the new adiZero Crazy Light. At 9.8 ounces, the shoe is said to be more than 15 percent lighter than the nearest competitor and is designed to help players be faster on the court…
