Reebok has launched an eight week campaign to support the launch of its RealFlex natural motion collection. The media mix spans tv, digital, print and in-store with
interactive elements that allow consumers to virtually sample the
RealFlex technology.
High profile OOH executions in LA and NYC will take
the technology to the streets. In addition, unique mobile, social media
games, and homepage takeovers on YouTube and ESPN.com will reach the
active, on-the-go fitness consumer.
Authenticating the performance attributes of Reebok's RealFlex
collection, two of the fittest CrossFit athletes in the world, Graham
Holmberg and Rebecca Voigt, star in the campaign. Winner of the 2010
CrossFit Games Holmberg, and top-five finisher Voigt, are two of the
newest members of Reebok's family of athletes.
Reebok said RealFlex footwear, which promotes natural movement. is available for $90 at top retailers including Finish Line, Foot Locker, Lady Foot Locker, Dick's Sporting Goods, Reebok.com and many more.
RealFlex features 76 independent sensors on the bottom of the shoe strategically positioned to twist, bend, expand, and support to help athletes' feet move naturally. The sensors work together throughout the athlete's stride to help provide all the benefits of barefoot running, while helping to eliminate all the negatives that come with running on hard surfaces.
“Barefoot or natural running makes a lot of sense from a biomechanics
standpoint because all the shock absorption happens in your muscles, not
your joints,” said Reebok's Head of Advanced Innovation, Bill McInnis.
“The problem is that natural running works best in the natural world,
not on man-made surfaces. In creating RealFlex technology, we took
everything that works with natural running and made it work in today's
world. Simply put, RealFlex is natural movement perfected.”
