Adidas unveiled the new adiZero Crazy Light. At 9.8 ounces, the shoe is said to be more than 15 percent lighter than the nearest competitor and is designed to help players be faster on the court. The company now claims to have the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).
“Lighter footwear makes you faster and speed dominates on the basketball court,” said Derrick Rose, two-time NBA All-Star of the Chicago Bulls. “The adiZero Crazy Light is the lightest basketball shoe I've ever worn and it will no doubt make me faster on the court for our playoff run.”
“No other basketball shoe compares to the new adiZero Crazy Light and it's a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball. “The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court. From the NBA's best to pick-up games across the world, players are asking for light footwear to help them become one step quicker – and the adiZero Crazy Light delivers this in a way like no shoe in history.”
The adiZero Crazy Light features a revolutionary new SPRINTWEB
exoskeleton upper less than 1mm thick and seamlessly bonded to a nylon
textile base to significantly reduce weight and provide increased
support and strength. The web layout of the materials provides vertical
and horizontal strength to give players optimum support for any cutting
motion.
The SPRINTFRAME external heel counter and TORSION SYSTEM are bonded
together to allow maximum weight reduction, energy return and motion
control. Each lace eyelet is load bearing and has a corresponding web
spar to support players during hard cuts. The upper is made with
translucent nylon to further decrease weight and give players nearly 360
degrees of ventilated comfort.
The adiZero Crazy Light traction system has varied engineered thickness
to ensure maximum grip in high wear perimeter zones, and less thickness
and weight in low perimeter zones like the midfoot. It also features
longitudinal grooves in the heel and forefoot to provide support during
extreme forefoot cuts.
The adiZero Crazy Light will be available June 3 in four colorways for
$130 including sharp blue/white, black/red/white, grey/white/neon green
and red/white. It will roll out in six additional team colorways through
September and will be available at Foot Locker, Eastbay and
www.shopadidas.com.
“We wanted to build the ultimate shoe for the ultimate basketball player, and research has clearly shown that a lighter shoe will provide better performance,” said Griff Wilson, senior developer, adidas Innovation Team. “The key is to provide the support and cushioning of a traditional basketball shoe in a super lightweight construction. The Crazy Light, the culmination of two years of design, research, and testing, is the lightest shoe in the market by nearly two ounces and will give basketball players an advantage over the competition.”
