Every Body Balance Studio Raises Money for Pan-Mass Challenge
Every Body Balance launched registration for the fitness studio’s Spin-a-thon and Yoga-a-thon to raise money for the Pan-Mass Challenge.
Full Swing and Alisports Aim to Grow Golf in China
Full Swing Golf and Alisports have entered a partnership to grow the game of golf in China, and will include integrated marketing and cross-promotional programs including he first Tiger Woods branded simulator.
Russell Athletic and Little League Modernize Uniforms
Russell Athletic and Little League unveiled new uniforms for the 2016 Little League World Series tournaments with modernized patterns and performance designs.
TEAMS ’16 Conference & Expo Schedules for September
The National Congress of State Games (NCSG) announced plans for its annual meeting, which will be co-located with the TEAMS ’16 Conference & Expo in Atlantic City, Sept. 26–29.
Prior to its Headquarter Move, SIA’s New Leader Issues a Letter to the Trade
Snowsports Industries America (SIA) President Nick Sargent sent a letter to the snow sports trade on the morning of July 7 in preparation for the group to move headquarters to Park City.
Fitbit Partners with Institute for Breast Cancer Research
Fitbit has partnered with Dana-Farber Cancer Institute to support a potentially ground-breaking study that investigates the impact of weight loss on breast cancer recurrence.
Girl Scouts to Launch First Macy’s Thanksgiving Day Parade Float
Girl Scouts of the USA (GSUSA) and Macy’s announced the first-ever Girl Scout-themed float will debut in the 90th Anniversary Macy’s Thanksgiving Day Parade.
Incipio Commences Tender Offer for Skullcandy
Incipio LLC has commenced its previously announced tender offer for all outstanding shares of common stock of Skullcandy Inc. at a price of $5.75 per share.
Vitaminwater Launches Social Media Challenge Ahead of Olympic Games
Vitaminwater has partnered with Megan Rapinoe, the U.S. women’s soccer star, as pat of a campaign to that embolden consumers to “be a tryathlete.”.
Nike Sues WWE Over “Just Bring It” Phrase
Nike has filed a lawsuit against World Wrestling Entertainment Inc. (WWE) for the use of “Just Bring It” phrase made famous by Dwayne “The Rock” Johnson. Nike believes the mark is too similar to its “Just Do It” slogan.
Nike and Adidas To Co-Sponsor World Gay Soccer Championships
Nike and Adidas, in a rare collaboration, will each sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will be held in Portland from August 6 to 13.
Stormy Kromer Opens New Factory Store
Stormy Kromer will open its renovated store at its factory and corporate headquarters in Ironwood, MI.
Daisy Outdoor Products Acquired by Private Equity
Daisy Outdoor Products has been acquired by Bruckmann, Rosser, Sherrill & Co. (BRS), a New York-based private equity firm.
Adidas Scouts High-Level Yeezy Design Talent
Adidas wasn’t joking around when it announced big plans to build out the Adidas + Kanye West entity, as the company posted a slew of high-level design positions for the new label.
Centric Unveils Prototype Field Testing App For Apparel, Footwear And Hard Goods
Centric Software is debuting its new Field Testing mobile app on iOS, designed to help apparel, footwear and outdoor companies track both the usage and performance of prototypes and samples.
