Daisy Outdoor Products has been acquired by Bruckmann, Rosser, Sherrill & Co. (BRS), a New York-based private equity firm.
The investment was made through BRS Outdoor Sports Holdings LLC, which also owns Gamo Outdoor SLU, the global manufacturer of high-quality airguns and other outdoor accessories and New Archery Products, the leading designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories.
Financial terms of the transaction were not disclosed. Other shareholders of BRS Outdoor Sports include Frist Capital, LLC, Bixby Bridge Capital, LLC, Swift River Investments and Quilvest Private Equity.
Daisy is the leading manufacturer and marketer of youth airguns and accessories. The Company was founded in 1886 and throughout its history, has developed unparalleled brand recognition and a dominant position within the youth and entry-level airgun market.
Stephen Sherrill, co-founder and Managing Director of BRS, said, “We look forward to strengthening the Company’s position in the youth market and are very pleased for BRS Outdoor Sports and Gamo to be involved with the next chapter of growth for Daisy. We are excited for the future, with a vision to grow both the Daisy brand and recreational shooting.”
“We cannot begin to express the excitement we feel with the addition of Daisy to our family of shooting and outdoor brands,” said Keith Higginbotham, President of Gamo Outdoor USA, a subsidiary of Gamo Outdoor SLU. He continued, “We believe this is a great combination as Gamo is deeply rooted in the outdoors, Daisy is a part of Americana and we both share a passion for the shooting sports.”
Kirkland & Ellis LLP acted as legal advisor to BRS and Thompson Hine LLP acted as legal advisor to the seller.