Federal Premium and CCI Sponsors Boy Scouts Of America
Federal Premium and CCI, both owned by Vista Outdoor, are now the Official Shooting Sports Partners of the Boy Scouts of America.
Luxottica’s Revenues Expand 4.2 Percent In First Half
Luxottica Group S.p.A.’s net sales grew by 4.2 percent in the first half to €4.72 billion and gained 1.8 percent at constant exchange rates.
Mavic Expands Tour de France Sponsorship
Mavic renewed its long-term partnership of the Tour de France through 2022.
VF’s Chairman Eric Wiseman To Retire
VF Corp. announced that Eric C. Wiseman will retire as executive chairman of the board and as a director of VF Corporation effective October 28, 2017.
HBO “Ballers” Pop-Up Shop
The HBO + Ballers 3 Capsule Collection features apparel and accessories from Buscemi, Cazal, Hall of Fame, ROc96 x MadeWorn and Pyer Moss.
Will Oval Chainrings Become The New Norm?
According to Wolf Tooth Components, elliptical rings provide smoother, more consistent power and this results in less spin-out and stalling for better traction.
Item Of The Day: Ruffwear Patroller Leash
Inspired by the brand’s patrol and search and rescue partners, the Patroller Leash is an adjustable, convertible belt-to-leash.
Leki Appoints Gerten Outdoors To Lead Western Great Lakes Sales
Gerten Outdoors will manage sales of Leki Outdoor trekking poles and camp furniture, as well as their Backcountry and Nordic lines.
Outsiders Ball Secures Sponsors
The Outdoor Foundation, charitable arm of Outdoor Industry Association, announced that more than 25 sponsors have signed up to support the 2017 Outsiders Ball, which will be held on Tuesday, July 25 – ‘Night 0’ of Outdoor Retailer Summer Market.
Outdoor Retailer To Celebrate 35 Years Of Summer Market
Outdoor Retailer will celebrate its 35th anniversary at Summer Market held July 26-29 in Salt Lake City.
OS1st Appoints President
ING Source has named Josh Higgins as the new president of the sports and medical compression bracing company that makes and markets OS1st Base Layer Bracing products.
Grassroots Outdoor Alliance To Host Learning Sessions At Outdoor Retailer Summer Market
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will host learning sessions at Outdoor Retailer Summer Market to increase awareness and understanding of the group’s unique goals and events.
LL Bean Shifts Marketing Focus To Digital, TV
L.L. Bean is shifting away from traditional direct mail print marketing toward digital and TV channels starting with its new “Be an Outsider” campaign, according to a report Ad Age.
Colorado Pays $3.4 Million To Lure Outdoor Retailer
The state of Colorado will pay $1.7 million to Emerald Expositions to support the relocation of the Outdoor Retailer show from Salt Lake City to Denver. The funds match the $1.7 million offered from Visit Denver under an incentive package.
