Leki, a producer of skiing, trekking and trail running poles, added Gerten Outdoors (GO) to its sales team, covering the Western Great Lakes territory. GO will manage sales of Leki Outdoor trekking poles and camp furniture, as well as their Backcountry and Nordic lines.

GO, including principals Paul Gerten and Charlie Anderson, replaces James Loveridge who previously represented Leki in the Western Great Lakes.

“We are very excited to have Paul and Charlie on board with Leki, as they represent a deep understanding of our industry and have the experience we were looking for to help grow our business,” said Marty Callahan, director of sales and service for Leki. “We look forward to a long and mutually beneficial partnership with Gerten Outdoors.”

GO covers the Western Great Lakes including; Minnesota, Wisconsin, Illinois, Iowa, Missouri, the UP of Michigan, Nebraska, North Dakota and South Dakota. GO also represents brands like Seal Skinz, Nemo Equipment and Sherpa Adventure Gear.

Photo courtesy Leki