SGB Update

GOAT Opens Pop-Up Gallery In Los Angeles

GOAT, a leading marketplace for sneakers, announced the launch of The Greatest – a pop-up sneaker gallery debuting on Oct. 7 at Platform in Culver City, CA.

Seirus Innovation Adds Tahoe Rep

Seirus Innovation, a specialist in cold weather accessories, hired Shannon Carey, independent sales representation agency manager.

Rawlings Partners With USC On Tailgating Products

The new agreement will give Rawlings exclusive licensing rights in tailgating categories such as canopies, chairs, tables and hard/soft coolers for distribution in off-campus retail channels.

Sensoria Partners With Genesis Rehab Services

Sensoria, a smart apparel startup, formed a strategic partnership with Genesis Rehab Services (GRS), a subsidiary of Genesis HealthCare and a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy and wellness services, primarily for older adults.

Adidas Launches NHL Campaign

Adidas and the National Hockey League (NHL) unveiled a new campaign titled “What if Hockey…” Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create, these athletes are changing the game.

Mizuno Launches #ProjectZero To Raise Funds For Breast Cancer Research

Throughout the month of October, Mizuno is partnering with the Breast Cancer Research Foundation (BCRF) to launch #projectzero, an initiative raising funds for breast cancer research, highlighting personal stories of strength and showcasing the role sports play in transforming lives affected by cancer.

Skechers Supports Hurricane Victims

Skechers is donating tens of thousands of pairs of Skechers shoes and socks, along with other goods to meet the immediate needs of families impacted.

Dr. Martens CEO Exits

Dr. Martens chief executive Steve Murray has stepped down from his role after three years.