SGB Update

ShoestoreNYC.com Relaunches Online Store

ShoestoreNYC.com relaunched its online store, shoestoreNYC.com. It now comes revamped and updated from a technical, aesthetic and interface aspect.

Cabela’s To Open On Thanksgiving

Cabela’s, which was acquired by Bass Pro on September 25, will be open on Thanksgiving for what appears to be the first time in its history.

Fanatics Unveils ‘Fast Break’ NBA Jerseys

Fanatics launched its full 30-team assortment of the NBA’s new official fan jersey, the “Fast Break” created by Fanatics Brands, the company’s in-house apparel division.

New Era Unveils MLB Training Caps

New Era unveiled the new PROLIGHT 59FIFTY, a fitted cap that will be worn by all Major League Baseball players in Spring Training games and during batting practice prior to regular-season games throughout 2018.

Sparx Hockey Expands Executive Leadership Team

Sparx Hockey, the maker of the Sparx Skate Sharpener, appointed Steve Jones as the company’s vice president of marketing and customer acquisition, and Mike Carpenter as vice president of finance and administration. 

Adidas Inks Seven-Year University Of North Dakota Deal

The University of North Dakota and Adidas announced a new multi-year partnership in which the Portland, OR, based company will be the official athletic footwear, apparel and accessory brand of the Fighting Hawks through the 2024-25 season.

MBT Shoes Signs SIMBOL Communications As PR Agency Of Record

Refocusing efforts in the U.S. market, MBT hired Park City-based SIMBOL Communications as its public relations agency of record. SIMBOL will handle PR for all lines but will focus primarily on the technical running and fitness models.