Gander Outdoors, formerly known as Gander Mountain, is celebrating the opening of its new Janesville, WI store on Saturday, January 20, 2018. The newly branded store will occupy the former Gander Mountain location at 2900 Deerfield Drive and the 33,000 square-foot building will operate with over 55 part-time employees and full-time staff.
The Saturday grand opening celebration will commence when the doors open at 9:00 A.M. Activities include: free pastries and coffee in the morning, hot dogs and chips provided by a local Boy Scout Troop from 11 A.M. – 1 P.M. Kids paint a lure and build a duck call from 1-3 P.M. Plus, customers will receive a gift with purchase and drawings for Gander Outdoors gift cards throughout the day, while supplies last.
Marcus Lemonis, star of CNBC’s The Profit, bought Gander Mountain assets in bankruptcy court in May 2017 and is beginning to reopen many of the chain’s stores to serve customers who are passionate about hunting, fishing, marine and water sports, camping, and active and shooting sports. Gander Outdoors is owned by Camping World Holdings, and will provide outdoor enthusiasts with regionally and seasonally relevant products and services that are competitively priced.
“The Janesville store is one of eleven Gander Outdoor locations planned in the state of Wisconsin and we have seen an overwhelming positive response to this location opening, which offers customers one-stop shopping to serve all their outdoor recreational needs,” said Marcus Lemonis, Chairman of Camping World Holdings. “We are excited to continue expanding our outdoor industry footprint and reinforce our brand’s presence, while supporting economic growth across the country.”