SGB Update Outdoor

Dagger Continues Sponsorship Of Events
Dagger has continued its sponsorship of whitewater competitions, multi-sport events and women’s/cause-specific initiatives for 2017.

Astral Appoints In-Sport Fashions As Canadian Distributor
Previously handled directly from Astral’s facilities in Asheville, NC, Canadian retailers will now have the opportunity to order Astral footwear directly in Canada.

Spin Launches Bike Safety And Infrastructure Project In Seattle
The first beneficiary of the Spin Cities Project is Bike Works Seattle, a local organization dedicated to promoting the bicycle as a vehicle for change among Seattle youth.

Young Brit Summits Everest Guided By Montane Mountaineer
Mollie Hughes, a 26-year‐old British climber, on Tuesday, May 16 reached the summit of Mount Everest (8,848m) from the north side guided by Montane mountaineer Jon Gupta.

SIA Agrees To Sell Snow Show To Emerald Expositions
Emerald Expositions, the parent of Outdoor Retailer, Surf Expo and Interbike, has reached an agreement to acquire the Snow Show from SIA. The merger is positioned to lead to a combined winter trade show.

Rocky Brands Names Jason Brooks As CEO And President
Jason Brooks had served as president, Core Brands, of Rocky Brands US, LLC since February 2016. He joined Rocky Brands in 2001.

Dick’s To Open Three Additional Stores In May
With the grand opening of new stores in Georgia and California, Dick’s will have 697 locations in the country.

OrthoLite Renews Run Partnerships
OrthoLite renewed its partnerships with Girls on the Run and the American Trail Running Association.

Descente’s Sales Slip In Year
Descente Ltd. reported sales in its year ended March 31 declined 3.1 percent, although its flagship Descente brand grew.

American Hiking Society Appoints Executive Director
Kathryn Van Waes will step into the leadership role on June 5, 2017.

Leatt Reports Best First Quarter Since Inception
“Based on our strong start and our growing catalogue of innovative products, we believe that 2017 will be an important year in terms of revenue growth and increased shareholder value,” said CEO Sean Macdonald.

Surftech Names Jeramie Vaine As Team Manager
Surftech appointed professional SUP athlete Jeramie Vaine as team manager for the company’s international team of ambassadors. Vaine will also manage Surftech’s sister company NSP’s North American Roster.

Icebug Xperience Race To Take Place In Bohuslän, Sweden
The Swedish footwear brand will be hosting the third annual Icebug Xperience race in Bohuslän, Sweden from August 31 to September 3.

Melon Optics Appoints Ash Palmer As Head Of Marketing
Custom eyewear brand Melon Optics welcomed Ash Palmer to its growing team. From Bali he will run the international marketing strategy and coordination for Melon.

Otis Eyewear Appoints Global Brand Manager
Otis Eyewear appointed Scott Lewis, who formerly worked for Oakley and Globe , to the newly created role of global brand manager.