SGB Update Outdoor

Japanese Outdoor Tech Company Launches In North America

Bonx, founded by snowboarder and outdoorsman Takahiro Miyasaka, is making its formal entry into the U.S. and Canadian markets with new North American Headquarters located in Seattle and a satellite office in Vancouver, Canada.

Fabric Technology: Dupont Intexar

DuPont Advanced Materials announced its newest generation of stretchable electronic inks and films for smart clothing at last week’s Outdoor Retailer Summer Market.

Alp-n-Rock Adds Mid-Atlantic and Southeast Reps

Alp-n-Rock, LLC, a socially conscious manufacturer of European-inspired apparel, announced Allison Bangel Quinto as its new sales representative for the Mid-Atlantic and Southeast regions effective immediately.

Wolverine Sells Sebago

Wolverine World Wide Inc. announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands including Kappa, Robe di Kappa, K-way, Superga and more.

Hoka One One Releases ‘The Speedgoat’ Short Film

“The Speedgoat” chronicles the running career of Karl “Speedgoat” Meltzer, the first Hoka-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016.