SGB Update Outdoor

Outtech Names VP Of Sales

Outtech announced the promotion of Nick French to vice president of sales. In this position, French will continue his leadership of the Outtech sales team in the Independent Dealer, Buy Group and Distributor channels and take a more expanded role with multi-store retailers.

Le Bent Welcomes Johnny West Global Team

Le Bent said Johnny West, former general manager of Skins North America and director of brand and sports marketing for 2XU North America, has joined its executive team.

Lodging At Southeast Destinations Continuing Strong This Winter

Destinations in the Florida Panhandle along with resorts in coastal Georgia and South Carolina are tracking impressive results this winter season through the end of January, according to the most recent data released by DestiMetrics, a division of Inntopia, in its Monthly Market Briefing.

New Zealand Merino Company Launches 100 Percent Regenerative Wool Platform In Partnership With Allbirds, Icebreaker And Smartwool

The New Zealand Merino Company (NZM) and brands Allbirds, Icebreaker, and Smartwool announced they are working collectively with 167 sheep growers to create the first regenerative wool platform that represents 2.4 million acres in New Zealand to tackle the impact of the global fashion industry which is responsible for 10 percent of annual greenhouse gas emissions worldwide.

Thule’s Q4 Revenues Jump 33 Percent

Thule reported sales in the fourth quarter rose 32.6 percent on a reported basis and 44.6 percent on a currency-neutral basis. Currency-neutral sales in the Americas region rose 48 percent.

Yeti’s Q4 Sales Expand 26 Percent On DTC Momentum

Profits at Yeti Holdings surged 75.0 percent on an adjusted basis in the fourth quarter on a 26 percent sales gain. The gains were driven by DTC growth. The company forecast sales growth of between 15 percent and 17 percent in 2021 with sales growth weighted to the first half of the year.

Alterra Mountain Company Names Dakine Official North American Partner

Dakine announced a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination.

VF Corp’s Debt Ratings Lowered By Moody’s

Moody’s downgraded V.F. Corp’s long term ratings due to expectations that VF’sfinancial leverage will remain high over the next several years in part due to the acquisition of Supreme.

Primus And Brunton Appoint Sales Leaders

Primus and Brunton announced the hiring of Scott Duer as director of sales for both brands and Lauren Heershap as sales manager and product specialist for Brunton.