SGB Update Outdoor

Target Announces New Sustainability Strategy

Target Corp. released its Target Forward, the company’s sustainability strategy—to design and elevate sustainable brands, innovate to eliminate waste and accelerate opportunity and equity.

Burton Appoints Chief Strategy Officer

Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.

USA Cycling Launches 100-Year Anniversary Campaign

USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.

MSU Announces Partnership With Simms

Montana State University announced a partnership with Simms on a new line of fishing apparel under the university’s Trout U brand.