Industrial Revolution has partnered with Northern Exposure Sporting Group, Inc. to expand its sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes.

Founded in 2009, the Hillsburgh, Ontario-based Northern Exposure Sporting Group will capitalize on years of relationship building with key retailers in Eastern Canada. Headed by Shawn Hannah, the rep group will work with Industrial Revolution brands UCO, Morakniv, Esbit, and Pedco.

“I am very excited to announce the partnership between Northern Exposure Sporting Group and Industrial Revolution,” said Candice Mann, global sales manager, Industrial Revolution. “Shawn Hannah and his team bring decades of combined territory management experience to Industrial Revolution. I know that the NESG team is a great addition to our sales force and will be invaluable in growing the market share of IR brands in Canada.”

Photo courtesy Industrial Revolution